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Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 2

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 2, and you can listen to Part 1 here.

In this second half of the interview, they covered startup advice, the ordering and design process, business partnerships, social media platforms, cake supplies, promotional giveaways, and cake competitions.

Jennifer also explained how she helped changed Kentucky’s cottage law, even though she initially had no intention of spearheading that effort!

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 1

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 1.

In this first half of the interview, they covered their startup journey, online marketing strategies, photography, pricing, delivery, and many stories of their triumphs and near-failures.

Make sure you listen to the end to hear the “beach cake” story, which led Emily and I to agree that Jennifer is a veritable “crazy cake lady”!

Kentucky

For many years, only Kentucky farmers could sell homemade food, leaving it as one of the last states without a basic cottage food law. But that changed in 2018 when the law was amended (HB 263) to make it available to everyone. With this law, home-based processors can make many types of non-perishable foods and […]

Kentucky Microprocessor

You can only use Kentucky’s law for home-based microprocessors if both of these apply to you: You want to sell low-sugar, low-acid, or acidified canned foods You grow the primary or predominant ingredient in your canned foods If both of those apply to you, see below for more information about becoming a home-based microprocessor. If those […]

The Cake Mom & Co.

  The Cake Mom & Co. has the one-of-kind cake to make your special day one you’ll always remember. For The Cake Mom & Co., a party is all about the cake. A custom cake creates a centerpiece for your event, and leaves people talking! We work with each customer to create the perfect dessert […]

OMH, LLC

OMH is a specific blend of foods that are sold as a frozen nugget treat or granola cookie.  OMH helps nutritionally support women who are in the natural phase of menopause. (I support change in the “cottage laws” in the state of Kentucky.  It is not fair trade friendly and focuses solely on farming and not […]