Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!
This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.
Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.
But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 2, and you can listen to Part 1 here.
In this second half of the interview, they covered startup advice, the ordering and design process, business partnerships, social media platforms, cake supplies, promotional giveaways, and cake competitions.
Jennifer also explained how she helped changed Kentucky’s cottage law, even though she initially had no intention of spearheading that effort!