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How The Coronavirus Pandemic Impacted The Cottage Food Industry in 2020

Recently I was asked to briefly describe how COVID-19 has impacted the cottage food industry this year. Here’s what I wrote:

“The pandemic has impacted everyone differently, but it has impacted everyone. Some cottage food businesses have shut down temporarily or permanently, while just as many others have seen their sales skyrocket. More cottage food businesses started this year than any other by far, and overall, the pandemic has caused a huge surge of interest in this industry.”

That’s a very simplified view of what has been a crazy and complex year.

In this post, I’ll dig into some of the major trends and story lines that impacted the cottage food industry in 2020.

Should You Build A Website For Your Small Business?

Cottage food operators often put too much stock into having their own website. They might think that their home food business will be hampered if they don’t have one, or they’ll be behind the times without one. Sometimes they even spend hundreds of dollars to get one designed and built, only to later find that it’s not generating much business for them.

Is a website worth your time and/or money? What are the benefits and what are the costs? Why are some websites successful while others are not?