Think Like A CEO with Jen Morris
Jen Morris shares so many lessons from her crazy journey building a popular cupcake business in Collingdale, PA, including promoting yourself, scaling up, getting published, and validating products
Makin’ Friends, Sellin’ Food, Havin’ Fun with Connie & Rick Martin
Connie & Rick Martin of Charleston, WV share how they built a successful business by discovering a very unique product, accruing 15 wholesale accounts, and constantly networking and asking for help.
Rising From The Ashes with Scot & Christine Steenson
Scot & Christine Steenson share how they used a unique marketing strategy to build a successful home-based coffee roasting company after their Paradise, CA home burnt down in 2018’s Camp Fire.
When Demand Exceeds Supply with Jen Holmer El-Azzi & Danny El-Azzi
Jen & Danny from Austin, TX sell sourdough crackers and share how they grew their business to 50+ wholesale accounts by leveraging farmers markets, a unique product, and a strong brand.
Turning Up The Heat with Nathan & Nicole Parchman
Nathan & Nicole Parchman of O’Fallon, IL share how they produce and sell over 200 jars of salsa and pickles each week, and have grown from farmers market to wholesale to brick-and-mortar storefront.
Starting Your Food Business The Easy Way
If there is no fast and easy way to start your homemade food business, what should you do? Ironically, the best way to start your food business may be to not start a business at all.
Get Out Of Your Kitchen!
Do you wonder if your homemade food item would sell well? Are your sales lower than you would like? Learn about one of the common food startup mistakes that can prevent your business from taking off.
Feasibility Study: Testing the Market
While you may have a great-tasting product, you still have to test it in the marketplace. It’s one thing if everyone you know loves your muffins — especially, if they’re free. It’s something completely different to see if customers will buy them at two dollars a pop. This process of testing the market for your products is often called a feasibility study; it may take the following route: