Nicole DiMarco with All About The Freeze
Nicole DiMarco of West Deptford, NJ shares how she took the leap with a new product, and leveraged her sales, retail, and social media experience to quickly start a successful cottage food business
Elisa Marie Lords with Elisa Marie Baking
Elisa Marie Lords of Placentia, CA shares how she overcame early struggles with her sales and built a thriving cottage food bakery by focusing on community, consistency, and customer service
Tiffany Hill with Think Pink Bakers
Tiffany Hill shares how she built on her success as a cottage food baker by creating a thriving online community/course and a packaging business, both of which have experienced unprecedented growth
Tiffany Hill with The Pink Crumbb
Tiffany Hill of Apple Valley, CA shares how she switched careers and built a full-time income from her cottage food bakery, after initially struggling to make sales and nearly shutting it down
Mark Elvidge with Vermont Nut Free Chocolates
Mark Elvidge shares how he and his wife started Vermont Nut Free Chocolates from home in 1998 and built it into an international brand with over 1,000 wholesale locations and constant growth each year
Michelle Dukes with The Cookie Cutters
Michelle Dukes of Penfield, NY shares why she shifted her business model after 10 years of running a cottage food bakery, while keeping focus on the most important aspect of her business: having fun
Invest In Yourself with Stephanie Wiley
Stephanie Wiley of Whitefish, MT shares how the tragic loss of her son inspired her to start a cookie business, which she has quickly grown by seeking help from others and investing in the business
How The Coronavirus Pandemic Impacted The Cottage Food Industry in 2020
Recently I was asked to briefly describe how COVID-19 has impacted the cottage food industry this year. Here’s what I wrote:
“The pandemic has impacted everyone differently, but it has impacted everyone. Some cottage food businesses have shut down temporarily or permanently, while just as many others have seen their sales skyrocket. More cottage food businesses started this year than any other by far, and overall, the pandemic has caused a huge surge of interest in this industry.”
That’s a very simplified view of what has been a crazy and complex year.
In this post, I’ll dig into some of the major trends and story lines that impacted the cottage food industry in 2020.
Should You Build A Website For Your Small Business?
Cottage food operators often put too much stock into having their own website. They might think that their home food business will be hampered if they don’t have one, or they’ll be behind the times without one. Sometimes they even spend hundreds of dollars to get one designed and built, only to later find that it’s not generating much business for them.
Is a website worth your time and/or money? What are the benefits and what are the costs? Why are some websites successful while others are not?