This is Part 2 of Sari Kimbell’s interview. If you have heard Part 1 yet, you can listen to it here.
Sari is extremely passionate about helping food entrepreneurs become more successful. After all, that’s her job!
Sari lives in Fort Collins, CO and owns a consulting firm called Food Business Success. She also owns the Fort Collins Winter Farmers Market.
Sari’s credentials are immense! Before starting her consulting business in 2016, Sari worked for Whole Foods as both a Marketing Director and a Local Vendor Success Manager. She’s also managed a shared commercial kitchen, created a wholesale program for an organic farm, helped launch a restaurant, and managed a farmers market.
And now, as part of her Food Business Success coaching program, she runs a successful YouTube channel, podcast, and Facebook group.
Given her background, it comes as no surprise that she has a ton of amazing advice to share in this two-part episode!
In this episode, Sari drop TONS of great advice about growing a food business, including pricing, choosing products, branding, selling wholesale, scaling up, find a commissary kitchen, setting goals, and much more!
Scot & Christine Steenson have one of the craziest startup stories that you’ll ever hear!
They used to live in Paradise, CA, and as you may know, their entire town was destroyed back in 2018’s Camp Fire, which was California’s deadliest and most destructive wildfire in history.
Scot & Christine now live in Forest Ranch, CA and sell roasted coffee with their cottage food business, Road Roaster Coffee Company.
After losing their home and nearly all of their physical possessions, they had to start over. And that’s exactly what they did!
Christine had long dreamed of opening a coffee shop. So they decided to try it. After all, why not? They literally had nothing else to lose.
And as you’ll see, they actually had a whole lot to gain! Their coffee business quickly took off and they have been going pedal to the metal ever since.
With almost $50,000 of sales last year, they are one of the most successful cottage food businesses in California.
In this episode, you’ll hear how they created a very unique brand that flies in the face of traditional coffee marketing, and how their mission driven approach has allowed them to become very involved in their local community.
You’ll also learn what it really means to be living in paradise.