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From Failed Kickstarter to Successful Storefront with Melvin Roberson

These days, Dough Boy Donuts is a popular gourmet donut shop that is bustling with customers and employees, but it all started from very humble beginnings.

In 2014, Melvin Roberson used Texas’ cottage food law to start his donut business from his home kitchen. A year later, he expanded to a food truck, and eventually, to a brick-and-mortar location in Fort Worth, TX (now relocated to Burleson, TX).

Melvin has faced plenty of obstacles along the way, including negative customers, family feuds, and a failed Kickstarter campaign.

But through perseverance, sacrifice, and plenty of hard work, he has built a loyal customer base that keep coming back for one of his unique signature donuts, like the Sriracha Maple Bacon or The Last Call.

Melvin’s has a tremendous amount of experience in the food industry… before building a successful food business through three different stages (from home, food truck, storefront), he held just about every food service position available, ultimately managing hundreds of employees as the kitchen manager at a popular steakhouse.

Engineering A Successful Home Cakery & Food Truck with Patricia Bedford

Patricia Bedford lives in Pflugerville, TX and mainly sells cupcakes and cakes with her cottage food business, Suga’s Cakery.

Patricia actually has an engineering degree and worked as an engineer for 10 years before she completely changed course and started her home bakery.

She has gained quite the following over the past 5 years, and she is now in the process of building a food truck to expand her business to meet customer demand.

Patricia shares her online marketing strategies for becoming a top ranked bakery in her area, how she created a Kickstarter campaign that raised over $17,000, and how she is transitioning her business to a food truck.