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A Little Bit of Joy with Tracy Mancuso

Tracy Mancuso lives in Central Point, OR and sells customized wedding & birthday cakes with her cottage food business, Sugar Rush.

Initially, Tracy’s passion for cake making started as a hobby in 2010, but quickly grew into a business as more and more people requested her creations.

In 2013, Tracy joined forces with another home baker, and that’s when their business really took off.

Initially they used Oregon’s law for domestic kitchens to sell their home baked goods legally. With two young children, one of whom is autistic, working from her home was especially important.

When her business partner left the business in 2019, Tracy switched to using Oregon’s newer (and simpler) cottage food law to run her business from her home.

Despite many challenges and changes along the way, Tracy’s business has continued to grow, and she says that she can barely keep up!

She has thousands of social media followers and shares the strategies she’s used to market her cake business, build a good reputation in her local community, and bring a little bit of joy into her customers’ lives.

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 2

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 2, and you can listen to Part 1 here.

In this second half of the interview, they covered startup advice, the ordering and design process, business partnerships, social media platforms, cake supplies, promotional giveaways, and cake competitions.

Jennifer also explained how she helped changed Kentucky’s cottage law, even though she initially had no intention of spearheading that effort!

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 1

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 1.

In this first half of the interview, they covered their startup journey, online marketing strategies, photography, pricing, delivery, and many stories of their triumphs and near-failures.

Make sure you listen to the end to hear the “beach cake” story, which led Emily and I to agree that Jennifer is a veritable “crazy cake lady”!

Cottage Food Operator Self-assessment

Do you have what it takes to be a CFO, a cottage food operator? More than an idea, recipe or home kitchen filled with appliances, becoming a small food business owner will require a level of knowledge, skill and talent, each addressed below.