Hi there,
It's an old cliche that the three most important aspects of retail are "Location, Location, Location".
Perhaps that mantra has worked well for McDonald's, but for cottage food businesses,
I'd venture to say that "location" is not as important as most people think.
Look no further than Denae,
this week's podcast guest.
She literally moved homes to be next to a busy road that would ostensibly bring in plenty of tourists and commuters.
But as it turns out, most of her customers are her core fans who go out of their way to buy from her.
And if you recall, at the end of
Episode 100, Mike Skyring revealed that he was surprised that most of his customer base stuck with him, even though he moved into a brick-and-mortar 15 minutes away.
Truly,
building a raving fanbase that returns again and again is one of the most important things you should focus on as an entrepreneur.
And in Denae's episode, you'll be able to
see how she's built such a solid foundation for her bakery, which was especially important when she took two very long hiatuses from it.
Listen to Episode 102: Denae Spiering with The Sugar ShackForraging ahead,
David
P.S. Remember, there's still time to
enter Sari's "no-strings-attached" giveaway that sounds too good to be true, but actually isn't!
P.P.S. Happy Thanksgiving! I hope you're setting aside those holiday orders today and spending some time with the ones you love!