Hi there,
I have gone on the record many times to say that
cookie businesses are not a good idea.
But I am wrong. It's simply not true. At least, not anymore.
That's because
cookies are trending right now in a big way. Kind of like cupcakes did 15 years ago. (remember cupcakeries?)
And the hottest of hot cookie trends? Big, huge, quarter pound cookies.
Ever heard of Crumbl Cookies? Then you know what I mean. They are riding this trend and taking the nation by storm.
But as good as Crumbl cookies may be, apparently
they can't even hold a birthday candle to "pudges".
What are pudges, you might ask? They are cookies created by
this week's podcast guests. And weighing in at 6 oz each, pudges are massive.
Amy & Lawrance started their business right at the beginning of the pandemic, and what a ride it's been.
They now have an avid following of diehard fans who regularly
fork over $6 for each cookie.
They are now in the process of moving to their own storefront, and they just hosted their own Investor Day where they were able to
raise over $150k from investors!They have
raised, by far, the most money of any cottage food business that I know of.
They also have the unique distinction of being the
first guests on the show who are in their 20s.
So... is starting a cookie business a good idea? Listen in to Amy & Lawrance's crazy story and find out for yourself!
Listen to Episode 65: Rolling In Cookie Dough with Amy Wong & Lawrance CombsUntil next week,
David
P.S. There are so many good marketing ideas in this episode. You can use these ideas no matter what kind of business you run.