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How To Build An Instagram-worthy Food Business with Safeera Inayath

When Safeera Inayath immigrated to the United States from India back in 2010, she had never baked a cake in her life. Now cakes ARE her life, and she has over 10,000 Instagram followers!

Safeera lives in Prior Lake MN, and sells custom cakes, macarons, and other baked goods with her cottage food business, Sugardust & Sprinkles.

Aside from creating amazingly elegant and high-end baked goods, Safeera’s food photos really stand out. Her photography looks truly professional, even though she takes all of her photos with a smartphone.

By investing in photography skills and focusing on Instagram, her business has taken off. Brands and organizations have contacted her with a variety of money-making opportunities, including teaching, promoting a brand’s products, and even designing new products.

From Sugar Geek to Online Influencer with Liz Marek – Part 2

With over 300,000 followers, Liz Marek has become very well-known in the cake decorating community! She lives in Beaverton, OR and teaches beginner and advanced bakers how to craft amazing custom-decorated cakes through her online business, The Sugar Geek Show.

Liz began her cake decorating business as a side job just 13 years ago. After running that business from her licensed home kitchen for many years, she started winning cake competitions and making more of a name for herself.

Liz has written books, appeared on television and the Food Network many times, and traveled around the world as a professional speaker. She is a mom to two young children, and she now focuses solely on teaching online through The Sugar Geek Show.

In this interview, Liz shares plenty of helpful tidbits about running a cake business, but what I found most compelling were her many missteps and consistent persistence along the way. Things often didn’t go the way she hoped or planned, but she still made something great out of it by constantly reinventing herself!

This is Part 2 of Liz’s interview. In this episode, Liz shares beginner tips for starting a cake business, what it was like to compete on (and win) Halloween Wars on the Food Network, and more about how the Sugar Geek Show has grown (and where it’s going).

From Sugar Geek to Online Influencer with Liz Marek – Part 1

With over 300,000 followers, Liz Marek has become very well-known in the cake decorating community! She lives in Beaverton, OR and teaches beginner and advanced bakers how to craft amazing custom-decorated cakes through her online business, The Sugar Geek Show.

Liz began her cake decorating business as a side job just 13 years ago. After running that business from her licensed home kitchen for many years, she started winning cake competitions and making more of a name for herself.

Liz has written books, appeared on television and the Food Network many times, and traveled around the world as a professional speaker. She is a mom to two young children, and she now focuses solely on teaching online through The Sugar Geek Show.

In this interview, Liz shares plenty of helpful tidbits about running a cake business, but what I found most compelling were her many missteps and consistent persistence along the way. Things often didn’t go the way she hoped or planned, but she still made something great out of it by constantly reinventing herself!

In fact, by the end of this episode, you will learn that if things had gone the way that she planned, she almost certainly wouldn’t be where she is today.

Dads Can Cake Too with Jeremy Davis

Jeremy Davis is no ordinary dad! On top of working a full-time job and helping his kids with their homework, activities, etc, he runs his lucrative custom cake business, Designed By Daddy, from his home in Charlotte, MI.

But that’s not all. Last year, Jeremy went from being a longtime fan of Food Network competitions to actually participating in one, and then winning it! Then he appeared on Good Morning America, and now he will be back on the Food Network in a couple weeks (March 1st, 2021) for another baking contest.

Unlike most people, marketing his business was the easy part. The hard part was learning how to bake and decorate cakes, since his wife did “all the cooking” in their family, and he considered his former self a “horrible artist”.

If you want to learn how to build a strong social media presence, you won’t want to miss this one. Jeremy breaks down Instagram’s algorithm, and also describes how he used local Facebook groups to build a following quickly.

In addition to sharing an effective social media strategy and giving us a behind-the-scenes look at what it’s like to be on the Food Network, Jeremy talked about cake pricing, dealing with customers, and why he thinks men usually don’t decorate cakes!

How To Start An Eco-Friendly & Socially Responsible Cookie Business with Barry Sherman

For Barry Sherman and his life partner, Scott, their cookie business is about a lot more than the cookies!

Since 2018, Barry and Scott have run their eco-friendly and socially-conscious cookie business, Urban Bakers, in Tampa Bay, FL.

Initially they started from home due to Scott being diagnosed with early onset of Parkinson’s Disease, but they quickly expanded to a commercial kitchen.

Their dense quarter-pound cookies are very unique. They come individually-wrapped in compostable bags with compostable labels, and the quality of the ingredients is top-notch. They also come in a variety of flavors, including root beer float, piña colada, and spicy dark chocolate chili.

In addition to operating their business as sustainably as possible, they also give back by donating a portion of each sale to a different charity each month.

Barry talks about the triumphs, challenges, and surprises of running a high-end drop cookie business, and what he’s learned along the way.

Bringing Artisan European Bread To America with Yuliya Childers

When Yuliya Childers moved from Ukraine to the United States, she lost one of the most fundamental staples from her homeland: good bread.

Yuliya is a classically-trained pianist, but when she started making the sourdough bread from her childhood, she found that others wanted a slice as well.

She now lives in Prattville, AL and has fully shifted from a musical career to running her home artisan bread business, Wild Yeast Kitchen.

Yuliya’s story is one of passion, dedication, and plain hard work. Every single Friday, she works for 24+ hours straight to prepare a couple hundred loaves and pastries for her Saturday market.

She also runs a bread subscription service, with many customers getting her delicious items every single week. And she does all of this bread making from one regular home oven!

Yuliya shares some amazing stories in this episode, including her immigration story, the time she brought a customer to tears, and how she sold bread for many years to pay for bread school.

Turning A Kitchen Mistake Into A Thriving Business with Nicole Pomije

It all started with the wrong baking pan. Back in 2014, Nicole Pomije couldn’t find a cookie sheet in her home kitchen, so she made her chocolate chip cookies in a mini muffin tin instead.

And with that, the idea for The Cookie Cups was born: cookies that look like mini cupcakes. Nicole started her business out of her home kitchen in 2015, and she has now expanded into two brick-and-mortar storefronts near Minneapolis, MN.

Although it might seem like Nicole’s unique idea set her up for success, it’s more likely that her many years of marketing, PR, and management experience played a much larger role.

While the cookie-in-cupcake-form is still at the core of her business, Nicole has now expanded well beyond selling cookies. She’s managed to put all kinds of food items into mini cupcake form, such as tacos, mac & cheese, pizza, etc. She now caters events, hosts birthday parties, teaches cooking classes, and has most recently created at-home baking kits in response to the pandemic.

Nicole talks about the importance of sharing your story, managing time, starting simple, building a local following, and constantly being willing to try new things.

From Art Teacher to Cake Pop Artist with Becca Aronowitz

Becca Aronowitz from Richmond Hill, GA makes some of the best cake pops you have ever seen.

After Becca quit her job as an art teacher in 2012, she started Sweet Whimsy Shop to sell her cake pops and help support her family.

8 years and 40,000+ cake pops later, Becca has become a true master at the cake pop art form.

But unlike many entrepreneurs that start with big dreams for the future, Becca never envisioned becoming well-known for her cake pops.

As she puts it: “I had not thought about that at all. I just thought this is a way that I can sell cake pops. That was really where it ended.”

But that’s most definitely not where it ended for this “pretty extreme introvert”. So far, her largest order totaled around $4,000, and her cake pops have even appeared on national television!

Becca talks everything cake pops: making, pricing, sculpting, decorating, inverting, etc. She also shares her journey from art teacher to business owner, how she handles social media as an introvert, how she runs her business on two hours per day, and some crazy experiences she’s had along the way.

Selling Custom Macarons From Home with Nicole Barry

Nicole Barry is a classically-trained French pastry chef and an expert macaron maker. But after working long hours in 5-star hotels and restaurants, Nicole and her husband started a family, and she wanted to stay at home with the kids.

In 2016, Nicole started Bake Toujours, a cottage food business in Pasadena, CA which allowed her to take her skills to the farmers market. She built a customer base and generated a decent side income, even though she could only work 3 hours per day while her kids were in school.

Nicole’s macarons really stand out. Her Instagram feed showcases so many different flavors, color swirls, decorations, and custom shapes: unicorns, rainbows, strawberries, foxes, flowers, and even Eeyore!

In 2019, she took her skills to YouTube, where she posts amazingly high-quality videos and tutorials. Within a year, she accrued over 10k subscribers, with over 150k views on her most popular video!

Nicole now lives in Portland, OR, and she has put her cottage food business on hold while she focuses on her growing YouTube audience.

In this episode, Nicole shares many tips on making and selling macarons, as well as her transition from prestigious restaurants to farmers markets to YouTube.