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Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 2

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 2, and you can listen to Part 1 here.

In this second half of the interview, they covered startup advice, the ordering and design process, business partnerships, social media platforms, cake supplies, promotional giveaways, and cake competitions.

Jennifer also explained how she helped changed Kentucky’s cottage law, even though she initially had no intention of spearheading that effort!

Launch your home bakery business in Wisconsin, legally!

Is the aroma of sweet victory coming from the ovens of Wisconsin wafting your way? Here in our state we can finally – legally – sell homemade, non-hazardous baked goods. Or more specifically, it took over five years, three cottage food bills that never passed and a successful lawsuit so that here in Wisconsin we […]

Should You Build A Website For Your Small Business?

Cottage food operators often put too much stock into having their own website. They might think that their home food business will be hampered if they don’t have one, or they’ll be behind the times without one. Sometimes they even spend hundreds of dollars to get one designed and built, only to later find that it’s not generating much business for them.

Is a website worth your time and/or money? What are the benefits and what are the costs? Why are some websites successful while others are not?

Starting Your Food Business The Easy Way

If there is no fast and easy way to start your homemade food business, what should you do? Ironically, the best way to start your food business may be to not start a business at all.

Everyone Starts Somewhere

Have you thought of starting your own food business? Learn about what it takes to get started… you might need less than you think!

The Truth About Running A Business

Maybe you’ve read articles about entrepreneurs going from rags to riches overnight, but every business owner knows the real, unwritten story.

Do You Have An Email List?

If you are selling at a local market and are merely collecting money, then you are missing out! If you want to give your business a huge boost, try this.

The Most Important Ingredient In Your Business

Are you using the most important ingredient in your business? If you are using it, then you know how powerful it can be; and if you are not using it, then simply put, you are not leveraging your business’ most important asset!

How Many Products Should You Sell?

One mistake startups often make is offering customers too many choices. Initially this may seem backwards and unintuitive… wouldn’t you sell more if you had more to offer customers? Not necessarily.

Why Online Marketplaces Fail

It’s that time of year again: cottage food laws being introduced, home bakers starting CFOs, and some entrepreneurs launching their cottage food marketplaces. As I’ve written before, Forrager was initially intended to be a cottage food marketplace, but now we have abandoned that idea. However, on the face of it, the idea seems to be […]

Build For Sale, Not For Scale

I’m a dreamer. I can see my fudge business taking off… I can see it on store shelves, I can see huge batches being made, and I can see that I often get a little ahead of myself! With a new year comes renewed energy for our homemade food businesses. Maybe you’re looking forward to […]

Get Out Of Your Kitchen!

Do you wonder if your homemade food item would sell well? Are your sales lower than you would like? Learn about one of the common food startup mistakes that can prevent your business from taking off.

Is A Cookie Business A Good Idea?

Store-bought cookies are pathetic and everyone raves about yours. Your friends keeps saying that you need to sell them, but are they right? Why do some food businesses succeed, and others fail?

Stop Worrying About Your Sales Limit

People often wonder if the cottage food laws are too limiting. Should they use it to start their homemade food business? Is it worth their time?