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Can A Product Be Too Good? with Janna Paterno

Janna Paterno lives in Charleston, WV and used to sell custom decorated cookies with her cottage food business, Sweet Janna Lea.

She shut down her business in 2021 after only running it for two years.

It’s no secret that most new businesses in any realm struggle to get off the ground. Usually cottage food entrepreneurs have challenges finding customers, or they produce a product that doesn’t meet the needs of their target market.

But it’s the exact opposite with Janna. She always had more customers than she could handle, and that’s because her cookies are literally some of the best you will ever see.

A lot of new entrepreneurs believe that if they have a great product, then they’ll have a successful business. But of course, there’s a lot more to it than that!

There are a lot of lessons in this episode. You’ll learn why a cottage food business wasn’t the right fit for Janna, the importance of finding balance in your business, and what someone should know when trying to make and sell custom decorated cookies.

When Demand Exceeds Supply with Jen Holmer El-Azzi & Danny El-Azzi

Jen Holmer El-Azzi & Danny El-Azzi live in Austin, TX and sell sourdough crackers with their business, The Sourdough Project.

Most food entrepreneurs have to pound the pavement to get stores interested in selling their products. But not Jen & Danny!

Almost from day one, they had wholesalers knocking at their door. Their situation is quite unique, as is their product.

Although they started selling from home under Texas’ cottage food law, they quickly started renting a commercial kitchen to take on wholesale accounts.

Now they have 50+ wholesale accounts, plus sales at farmers markets, and they quit their jobs to focus on the business.

In this episode, you will hear about their growing pains, branding strategies, business partnerships, and what makes their crackers so unique and special.

Blending Coffee & Business with Jim & Crystal Whitmarsh

A few months before Jim & Crystal Whitmarsh were expecting their first child, they started roasting coffee beans at home with a $20 popcorn popper. At that time, little did they know what their new hobby would grow into!

Jim & Crystal live in Kasson, MN and sell small-batch roasted specialty coffee with their business, Trail Creek Coffee Roasters.

They initially leveraged Minnesota’s cottage food law to start and grow their business from home, and after a couple of years, they moved into a brick-and-mortar storefront to expand their business.

Although their loyal customers rave about their coffee, it’s likely their continued marketing efforts that have had a greater impact on their business. They are constantly finding new and creative ways to collaborate with other businesses and organizations, and then they showcase those collaborations through social media.

A far cry from their initial popcorn popper roaster, they now own a commercial-grade roaster that costs tens-of-thousands of dollars! Their path to success hasn’t necessarily been the quickest or easiest, but through a double shot of passion and persistence, their small business continues to grow!