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Living Off The Land with Beatrice Lattimore

It all started with a vision of living off the land.

Back in 2016, Beatrice Lattimore moved her family into the countryside to rediscover their roots and start a farm.

What began as five mostly-empty acres in Deland, FL is now a fully-functioning farm with animals, produce, and a cottage food business called Beatz Sweets.

Beatrice uses Florida’s cottage food law to sell value-added products at farmers markets, events, and — most importantly — from the farm itself.

In this episode, she shares what it has taken to make their vision a reality.

2021 Recap: A Record Year for the Cottage Food Industry

WOW… what a year it has been for our growing cottage food industry!

As I wrote about last year, the pandemic really highlighted the need for people to be able to sell their homemade food.

And in 2021, states responded in a BIG way! This year, more states improved their laws for selling homemade food than in any other year in history.

How To Sell French Macarons Online with Anthony Rosemond

Anthony Rosemond, along with his wife Yami, live in Phelan, CA and sell French macarons online with their bakery, Pastreez.

Back in 2017, Anthony and Yami wanted to move from France to California, and they applied for an investor visa to do it. However, they only had three months to prove that they had a successful business on their hands!

As graduates of Le Cordon Bleu culinary school in Paris, and they started by selling French pastries at farmers markets in Southern California, and quickly learned that they should focus on macarons.

From there they transitioned to selling macarons online and delivering them nationwide, and eventually built their own commercial kitchen. Now they sell hundreds of macarons each day, and they have amassed 113,000 Instagram followers!

While Yami has focused on the baking and production side of the bakery, Anthony has focused on the business and marketing side of things. He has become an expert in ecommerce, SEO, email marketing, social media, etc.

In this episode, you will learn their formula for success, which involves listening to customers, creating a great customer experience, constantly trying new things, and focusing on what’s working well.

Mom By Day, Baker By Night with Daniela Zographos

Daniela Zographos lives in Anderson, SC and sells custom-decorated and custom-sculpted cake pops with her cottage food business, Yumsies Cake Pops.

But Daniela hasn’t always made cake pops. In fact, when she started her business in 2013, she had never made a cake pop in her life!

Daniela used to run a typical home bakery, selling custom cakes, custom cookies, etc etc. But now, Daniela ONLY sells cake pops. That’s it.

She simplified her business model to make it easier to be a stay-at-home mom, but niching down to just cake pops had a surprise side-benefit: it made her business more successful!

She now has a thriving business with 3k Instagram followers. And because she has full-time mom duties during the day, she does most of her baking at night after her kids go to bed.

Daniela shares a ton of info in this episode. She shares the surprising way she found customers when she moved to a new area, the surprising way she makes her cake pops, the surprising way she offers pickup outside of her home, and the surprising way she gets almost all of her ingredients for free!

And if all that weren’t surprising enough, she also managed to start development of her city’s first shared commercial kitchen space. How she finds the time to do it all, we will never know!

The Self-Taught Supermom with April Spencer

Running a successful custom cake business is a lot of work. Running a popular Etsy shop is also a lot of work. And taking care of young kids full-time is definitely a lot of work.

Meet April Spencer, who has managed to do all three AT THE SAME TIME!

April is a cake decorator and sugar artist who lives in Harrod, OH and sells impressive custom cakes and lollipops with her cottage food business, Spencer’s Sugar Shop.

In addition to running a very successful custom cake business from home, April also rented a commercial kitchen to sell her custom lollipops on Etsy and ship them across the nation. She’s currently put the Etsy business on pause due to the mass influx of weddings recently, but at one point she was shipping out over 30 custom lollipop orders per week!

As if running two businesses and a young family weren’t enough, April also manages to put a strong focus on her social media presence, and she now has thousands of social media followers.

How does she do it all? Nobody knows for sure, but listen in and learn how she went from knowing NOTHING about cake decorating to becoming one of the most popular bakers in her area in just a few short years.

Launching A Keto Bakery From Home with Sari Stevenson

Most food businesses go to a lot of effort marketing their products to customers, but not Sari!

Ever since Sari Stevenson opened The Keto Bakery Box in 2018, the demand for her products has been relentless. In that first year, she often had lines of customers waiting at her home to pick up their orders!

She started her business under California’s cottage food law, but she hit the $50,000 sales limit in less than a year, at which point she transitioned from her home kitchen to a commercial kitchen.

She now bakes her products in Costa Mesa, CA and sells most of them through a number of stores in Southern California.

Her secret? She spent many months (and countless test batches) creating keto-friendly baked foods that actually taste great! At the same time, the keto diet was becoming increasingly popular in her area, and nobody else was focused on selling baked goods like hers.

Sari is not only an expert in everything keto, but she is a certified ketogenic living health coach. In this episode, she not only shares her business journey, but also describes some of the common misconceptions of the increasingly popular keto diet trend.

Chocolates That Almost Sell Themselves with Anne Reist

Anne’s chocolates certainly make an impression! It’s easy to see why her truffles instantly captivate potential customers.

Anne Reist lives in Holladay, UT and sells hand-painted chocolates with her confection business, The Chocolate Palette.

Anne built her business from her home kitchen using Utah’s cottage food law (not their food freedom law), and recently expanded by building a commercial kitchen into her home.

Through mostly word-of-mouth marketing and a very strong brand, she has grown a following of loyal customers fairly quickly!

Go Big AND Go Home with Debbie George

We often hear the same entrepreneurial advice: Start simple. Start small. Start a side hustle. Don’t throw all your eggs in one basket.

But when Debbie George started her custom decorated cookie business, she threw caution to the wind and took the opposite approach: go big or go home!

Except that Debbie pulled off the rare feat of going big AND going home! At the beginning of 2020, she started her cottage food business, Cookie Mill, from her home kitchen in Gilbert, AZ.

For starters, she bought seemingly every kitchen gadget or appliance available. A cookie oven, industrial mixer, 3D printer, edible printer, silhouette machine, dehydrator, dough sheeter, projector, stainless steel counters/racks, etc… all told, she invested in about $20k of equipment in the first year.

And most notably, she bought this equipment before she even needed it.

And you know what? It worked! In that first year, she sold over 10,000 cookies!

This episode starts off with a crazy story about how she attended Cookie Con, and by the end, you’ll see a consistent trend of how Debbie’s positive mindset allows things to work in her favor.

It’s not just positive thinking though. Debbie is an expert networker, and she shares some great tips on how to network with other businesses.

Unlike most custom cookie makers, Debbie sells mostly to businesses by focusing on a B2B model (business to business), instead of catering to weddings, birthdays, graduations, etc with a more typical B2C model (business to consumer).

How To Start An Eco-Friendly & Socially Responsible Cookie Business with Barry Sherman

For Barry Sherman and his life partner, Scott, their cookie business is about a lot more than the cookies!

Since 2018, Barry and Scott have run their eco-friendly and socially-conscious cookie business, Urban Bakers, in Tampa Bay, FL.

Initially they started from home due to Scott being diagnosed with early onset of Parkinson’s Disease, but they quickly expanded to a commercial kitchen.

Their dense quarter-pound cookies are very unique. They come individually-wrapped in compostable bags with compostable labels, and the quality of the ingredients is top-notch. They also come in a variety of flavors, including root beer float, piña colada, and spicy dark chocolate chili.

In addition to operating their business as sustainably as possible, they also give back by donating a portion of each sale to a different charity each month.

Barry talks about the triumphs, challenges, and surprises of running a high-end drop cookie business, and what he’s learned along the way.

The Cookie Cutter Queen with Tina Karnath

When it comes to creating custom decorated cookies, Tina is very prepared. She owns a plethora of cookie cutters (including over 500 just for Christmas), and amazingly, she is always looking to buy more!

Tina lives in Saginaw, MI and has run her popular cookie business, the Chunky Chicken Cookie Company, for the past three years. Whether she is designing cookies or naming chickens, her creativity shines through.

Tina talks about how she manages to decorate hundreds of cookies each week, as well as pricing, resources, and what she’s learned over the years. She also shares her philosophy about putting life onto cookies to make the world a happier place.