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Rising From The Ashes with Scot & Christine Steenson

Scot & Christine Steenson have one of the craziest startup stories that you’ll ever hear!

They used to live in Paradise, CA, and as you may know, their entire town was destroyed back in 2018’s Camp Fire, which was California’s deadliest and most destructive wildfire in history.

Scot & Christine now live in Forest Ranch, CA and sell roasted coffee with their cottage food business, Road Roaster Coffee Company.

After losing their home and nearly all of their physical possessions, they had to start over. And that’s exactly what they did!

Christine had long dreamed of opening a coffee shop. So they decided to try it. After all, why not? They literally had nothing else to lose.

And as you’ll see, they actually had a whole lot to gain! Their coffee business quickly took off and they have been going pedal to the metal ever since.

With almost $50,000 of sales last year, they are one of the most successful cottage food businesses in California.

In this episode, you’ll hear how they created a very unique brand that flies in the face of traditional coffee marketing, and how their mission driven approach has allowed them to become very involved in their local community.

You’ll also learn what it really means to be living in paradise.

When Demand Exceeds Supply with Jen Holmer El-Azzi & Danny El-Azzi

Jen Holmer El-Azzi & Danny El-Azzi live in Austin, TX and sell sourdough crackers with their business, The Sourdough Project.

Most food entrepreneurs have to pound the pavement to get stores interested in selling their products. But not Jen & Danny!

Almost from day one, they had wholesalers knocking at their door. Their situation is quite unique, as is their product.

Although they started selling from home under Texas’ cottage food law, they quickly started renting a commercial kitchen to take on wholesale accounts.

Now they have 50+ wholesale accounts, plus sales at farmers markets, and they quit their jobs to focus on the business.

In this episode, you will hear about their growing pains, branding strategies, business partnerships, and what makes their crackers so unique and special.

Turning Up The Heat with Nathan & Nicole Parchman

The Parchmans weren’t trying to start a cottage food business. Back in 2012, little did they know that their small garden of tomatoes and peppers had the seeds for so much potential!

Nathan & Nicole Parchman live in O’Fallon, IL and sell salsa, pickles, and sauces with their business, Nitro Family Foods.

After strong demand from family, friends, and (sometimes) complete strangers, they started selling “Nitro Salsa” at their local farmers market in 2019. And they haven’t looked back since!

Despite working fulltime jobs plus significant side jobs, as well as raising a family, the Parchmans somehow manage to find time to produce and sell over 200 jars of salsa and pickles each week!

In addition to the farmers market, they now also wholesale to stores and are in the process of building their own brick-and-mortar commercial kitchen and storefront.

In this episode, you will learn what makes this dynamic duo so successful!

Starting Your Food Business The Easy Way

If there is no fast and easy way to start your homemade food business, what should you do? Ironically, the best way to start your food business may be to not start a business at all.

Get Out Of Your Kitchen!

Do you wonder if your homemade food item would sell well? Are your sales lower than you would like? Learn about one of the common food startup mistakes that can prevent your business from taking off.

Feasibility Study: Testing the Market

While you may have a great-tasting product, you still have to test it in the marketplace. It’s one thing if everyone you know loves your muffins — especially, if they’re free. It’s something completely different to see if customers will buy them at two dollars a pop. This process of testing the market for your products is often called a feasibility study; it may take the following route: