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Turning Up The Heat with Nathan & Nicole Parchman

Nathan & Nicole Parchman of O’Fallon, IL share how they produce and sell over 200 jars of salsa and pickles each week, and have grown from farmers market to wholesale to brick-and-mortar storefront.

Starting Your Food Business The Easy Way

If there is no fast and easy way to start your homemade food business, what should you do? Ironically, the best way to start your food business may be to not start a business at all.

Get Out Of Your Kitchen!

Do you wonder if your homemade food item would sell well? Are your sales lower than you would like? Learn about one of the common food startup mistakes that can prevent your business from taking off.

Feasibility Study: Testing the Market

While you may have a great-tasting product, you still have to test it in the marketplace. It’s one thing if everyone you know loves your muffins — especially, if they’re free. It’s something completely different to see if customers will buy them at two dollars a pop. This process of testing the market for your products is often called a feasibility study; it may take the following route: