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No Stopping, Keep Popping with Payshee Felt & Steve Bivans

You know those kettle corn vendors you see at fairs that pump out mass quantities of popcorn, and make it live on-site?

That’s what Payshee Felt and Steve Bivans now do (except in a not-so-generic way) in St. Paul, MN with their popcorn business, Payshee’s Popcorn.

But they didn’t start that way. They actually used their cottage food law to prepackage dozens of bags of homemade popcorn for their local farmers market each week.

And they did that from home for two years before they were ready to make the leap to some pretty-pricey equipment for popping tons of popcorn live at events.

They have gone from making just a few hundred dollars each weekend, to now selling over $5k of popcorn in a weekend!

Initially, Payshee romanticized her vision for the business, imagining herself custom-flavoring each bag for a customer in real-time, and serving it from a Cretors wagon.

That idealistic vision not only delayed their business, but also cost them a pretty-penny before they realized that they should just keep it simple and start from home.

Family, Freedom, & Pie with Kourtney Rojas

In 2011, Kourtney had romantic ideas about starting a pie business and selling at the local farmers market. But life (jobs, family, kids, etc) got in the way and it wasn’t until 2019 that her dream became reality.

Kourtney Rojas lives in Anaheim, CA and sells fruit pies, chess pies, and other pastries with her cottage food business, With Love, From Scratch.

After 8 years of selling pies sporadically to family and friends, she finally decided to turn her pie hobby into a real business. She entered a pie contest, started posting high-quality photos on Instagram, and she’s never looked back!

After only two years, she has amassed over 3,000 followers on Instagram, and she now sells over 100 pies per week!

As a stay-at-home mom, she has learned how to say “no” and turn down opportunities that aren’t a good fit for her.

Having a home business has given Kourtney the freedom to adapt her work life to her family, not the other way around. But she’s also not afraid to admit that finding the right balance between the two is often a struggle.

Although her business journey has required flexibility, patience, and constant learning, Kourtney explains why it has unfolded in exactly the right way.

The Self-Taught Supermom with April Spencer

Running a successful custom cake business is a lot of work. Running a popular Etsy shop is also a lot of work. And taking care of young kids full-time is definitely a lot of work.

Meet April Spencer, who has managed to do all three AT THE SAME TIME!

April is a cake decorator and sugar artist who lives in Harrod, OH and sells impressive custom cakes and lollipops with her cottage food business, Spencer’s Sugar Shop.

In addition to running a very successful custom cake business from home, April also rented a commercial kitchen to sell her custom lollipops on Etsy and ship them across the nation. She’s currently put the Etsy business on pause due to the mass influx of weddings recently, but at one point she was shipping out over 30 custom lollipop orders per week!

As if running two businesses and a young family weren’t enough, April also manages to put a strong focus on her social media presence, and she now has thousands of social media followers.

How does she do it all? Nobody knows for sure, but listen in and learn how she went from knowing NOTHING about cake decorating to becoming one of the most popular bakers in her area in just a few short years.

Small Is Beautiful with Eric Sorensen

Eric Sorensen’s home bakery business may be small, but that doesn’t mean it’s insignificant!

Eric lives in Pullman, WA and sells homemade bread, bagels, and pretzels with his cottage food business, Clumsy Crow Baking.

Unlike most bakers, Eric doesn’t sell throughout the year, or even throughout the summer. Instead, he takes frequent sailing trips for a month at a time, and only boots up the baking business when he’s back home. And when he returns, his customers are ready!

He started selling his bread back in 2017, and grew his customer base by selling at winter markets. But when the pandemic hit in 2020, he switched to selling solely from his driveway, and he hasn’t looked back. He simply puts the bread on his driveway for customers to pickup, and then heads back inside to take a nap!

In addition to being an avid baker, Eric is also an avid learner. In this episode he shares many resources for learning about home baking, and also shares many cost-saving hacks for running a home bakery without going into debt.

He is also an advocate for local grain economies, and shares what he is doing to help get great, sustainable bread into more people’s hands.

The Resilient Baker with Justina Rucinski

In 2019, Justina Rucinski was sexually assaulted in her home in Burlington, IA when a supposed client came to pay for a cookie order. That traumatic event not only forever changed her life, but has also changed cottage food laws around the country.

Justina now lives in San Antonio, TX and continues to sell custom decorated cookies and cakes with her cottage food business, SweetEms.

After her horrific experience, she came very close to shutting down her business. But with massive support from bakers around the world, she has both resurrected it and become one of the most popular cottage food bakers in the United States!

In addition to her business success, Justina has become an advocate for the safety of all home bakers. Because of her story, many states no longer require cottage food producers to put their home address on their product labels.

In this emotional episode, Justina shares how the cottage food community helped lift her out of utter darkness, so that she could once again continue running the business that she loves so much!

Launching A Keto Bakery From Home with Sari Stevenson

Most food businesses go to a lot of effort marketing their products to customers, but not Sari!

Ever since Sari Stevenson opened The Keto Bakery Box in 2018, the demand for her products has been relentless. In that first year, she often had lines of customers waiting at her home to pick up their orders!

She started her business under California’s cottage food law, but she hit the $50,000 sales limit in less than a year, at which point she transitioned from her home kitchen to a commercial kitchen.

She now bakes her products in Costa Mesa, CA and sells most of them through a number of stores in Southern California.

Her secret? She spent many months (and countless test batches) creating keto-friendly baked foods that actually taste great! At the same time, the keto diet was becoming increasingly popular in her area, and nobody else was focused on selling baked goods like hers.

Sari is not only an expert in everything keto, but she is a certified ketogenic living health coach. In this episode, she not only shares her business journey, but also describes some of the common misconceptions of the increasingly popular keto diet trend.

Chocolates That Almost Sell Themselves with Anne Reist

Anne’s chocolates certainly make an impression! It’s easy to see why her truffles instantly captivate potential customers.

Anne Reist lives in Holladay, UT and sells hand-painted chocolates with her confection business, The Chocolate Palette.

Anne built her business from her home kitchen using Utah’s cottage food law (not their food freedom law), and recently expanded by building a commercial kitchen into her home.

Through mostly word-of-mouth marketing and a very strong brand, she has grown a following of loyal customers fairly quickly!

Blending Coffee & Business with Jim & Crystal Whitmarsh

A few months before Jim & Crystal Whitmarsh were expecting their first child, they started roasting coffee beans at home with a $20 popcorn popper. At that time, little did they know what their new hobby would grow into!

Jim & Crystal live in Kasson, MN and sell small-batch roasted specialty coffee with their business, Trail Creek Coffee Roasters.

They initially leveraged Minnesota’s cottage food law to start and grow their business from home, and after a couple of years, they moved into a brick-and-mortar storefront to expand their business.

Although their loyal customers rave about their coffee, it’s likely their continued marketing efforts that have had a greater impact on their business. They are constantly finding new and creative ways to collaborate with other businesses and organizations, and then they showcase those collaborations through social media.

A far cry from their initial popcorn popper roaster, they now own a commercial-grade roaster that costs tens-of-thousands of dollars! Their path to success hasn’t necessarily been the quickest or easiest, but through a double shot of passion and persistence, their small business continues to grow!

Turning Up The Heat with Nathan & Nicole Parchman

The Parchmans weren’t trying to start a cottage food business. Back in 2012, little did they know that their small garden of tomatoes and peppers had the seeds for so much potential!

Nathan & Nicole Parchman live in O’Fallon, IL and sell salsa, pickles, and sauces with their business, Nitro Family Foods.

After strong demand from family, friends, and (sometimes) complete strangers, they started selling “Nitro Salsa” at their local farmers market in 2019. And they haven’t looked back since!

Despite working fulltime jobs plus significant side jobs, as well as raising a family, the Parchmans somehow manage to find time to produce and sell over 200 jars of salsa and pickles each week!

In addition to the farmers market, they now also wholesale to stores and are in the process of building their own brick-and-mortar commercial kitchen and storefront.

In this episode, you will learn what makes this dynamic duo so successful!

From Part-time Hobby to Full-time Bakery with Jennifer Jacobs

As a successful TV producer, Jennifer Jacobs never thought she’d run her own business someday. But as coworkers discovered her delicious desserts, her baking hobby started turning into a little business back in 2013.

And now that little home business is booming, with customers sometimes lining up down the street to get her baked goods. Jennifer sells custom cakes, cookie sandwiches, and other baked desserts through her brick-and-mortar bakery, the Wandering Whisk Bakeshop, in Pinellas Park, FL.

Jennifer didn’t start out with a business or culinary school degree, but she did understand how to market her products. As a producer for the Home Shopping Network, she spent countless hours watching the TV hosts sell anything and everything.

But she has marketed her baking business completely organically, without ever paying for ads. She has a large Instagram following and has been showcased locally and nationally in newspapers, magazines, TV shows, and more.

In this episode, Jennifer shares how to grow your cottage food business from part-time hobby to full-time brick-and-mortar without spending a dime on advertising.

How To Build An Instagram-worthy Food Business with Safeera Inayath

When Safeera Inayath immigrated to the United States from India back in 2010, she had never baked a cake in her life. Now cakes ARE her life, and she has over 10,000 Instagram followers!

Safeera lives in Prior Lake MN, and sells custom cakes, macarons, and other baked goods with her cottage food business, Sugardust & Sprinkles.

Aside from creating amazingly elegant and high-end baked goods, Safeera’s food photos really stand out. Her photography looks truly professional, even though she takes all of her photos with a smartphone.

By investing in photography skills and focusing on Instagram, her business has taken off. Brands and organizations have contacted her with a variety of money-making opportunities, including teaching, promoting a brand’s products, and even designing new products.

Go Big AND Go Home with Debbie George

We often hear the same entrepreneurial advice: Start simple. Start small. Start a side hustle. Don’t throw all your eggs in one basket.

But when Debbie George started her custom decorated cookie business, she threw caution to the wind and took the opposite approach: go big or go home!

Except that Debbie pulled off the rare feat of going big AND going home! At the beginning of 2020, she started her cottage food business, Cookie Mill, from her home kitchen in Gilbert, AZ.

For starters, she bought seemingly every kitchen gadget or appliance available. A cookie oven, industrial mixer, 3D printer, edible printer, silhouette machine, dehydrator, dough sheeter, projector, stainless steel counters/racks, etc… all told, she invested in about $20k of equipment in the first year.

And most notably, she bought this equipment before she even needed it.

And you know what? It worked! In that first year, she sold over 10,000 cookies!

This episode starts off with a crazy story about how she attended Cookie Con, and by the end, you’ll see a consistent trend of how Debbie’s positive mindset allows things to work in her favor.

It’s not just positive thinking though. Debbie is an expert networker, and she shares some great tips on how to network with other businesses.

Unlike most custom cookie makers, Debbie sells mostly to businesses by focusing on a B2B model (business to business), instead of catering to weddings, birthdays, graduations, etc with a more typical B2C model (business to consumer).

Crushing It With Caramel Corn with Kathy Sing

Kathy Sing started her caramel corn business 7 years ago, thinking it would just be a fun hobby for about a year or so.

Well, here we are 7 years later, and Kathy’s Kernels in Visalia, CA is definitely not a hobby. Kathy is busier than ever, and she did almost $50k of sales last year!

Kathy’s treats would sell very well at farmers markets and local events, but unlike most cottage food entrepreneurs, she skipped over those and went straight into selling through retail stores.

After just one year, she was already selling in 15 stores!

How did she do it? What does it feel like to make $50k worth of treats from home? Kathy breaks it all down for us in this episode.

Dads Can Cake Too with Jeremy Davis

Jeremy Davis is no ordinary dad! On top of working a full-time job and helping his kids with their homework, activities, etc, he runs his lucrative custom cake business, Designed By Daddy, from his home in Charlotte, MI.

But that’s not all. Last year, Jeremy went from being a longtime fan of Food Network competitions to actually participating in one, and then winning it! Then he appeared on Good Morning America, and now he will be back on the Food Network in a couple weeks (March 1st, 2021) for another baking contest.

Unlike most people, marketing his business was the easy part. The hard part was learning how to bake and decorate cakes, since his wife did “all the cooking” in their family, and he considered his former self a “horrible artist”.

If you want to learn how to build a strong social media presence, you won’t want to miss this one. Jeremy breaks down Instagram’s algorithm, and also describes how he used local Facebook groups to build a following quickly.

In addition to sharing an effective social media strategy and giving us a behind-the-scenes look at what it’s like to be on the Food Network, Jeremy talked about cake pricing, dealing with customers, and why he thinks men usually don’t decorate cakes!

From Breast Cancer Battle to Busy Baking Biz with Lisa Petrizzi-Geller

In 2013, after many months of breast cancer treatments, Lisa Petrizzi-Geller began experimenting in her home kitchen. She started with cake pops, but quickly expanded to chocolate-covered Oreos and other types of treats. “It was kinda like therapy for me”, Lisa says.

Apparently the therapy worked! Fast forward 8 years later, and now Lisa runs POP Culture, a successful food business in Berkley, MA that is based out of her residential kitchen.

Over the years, Lisa has sold her treats at all kinds of events, from small popups to large corporate events to huge festivals. How huge? One time, she did $8k of sales in a single weekend!

And despite events being cancelled due to the pandemic, 2020 was her busiest year yet. As she put it, “It just kept going. I never got a break.” The year culminated with the craziest of holiday seasons, where she made over 3,000 hot cocoa bombs alone!

In this episode, Lisa shares creative and trendy ideas for treats, tips to prepare for a home kitchen inspection, the dark side of running a cottage food business, and what she’s learned from selling at tons of events and fulfilling countless custom orders.

How To Start An Eco-Friendly & Socially Responsible Cookie Business with Barry Sherman

For Barry Sherman and his life partner, Scott, their cookie business is about a lot more than the cookies!

Since 2018, Barry and Scott have run their eco-friendly and socially-conscious cookie business, Urban Bakers, in Tampa Bay, FL.

Initially they started from home due to Scott being diagnosed with early onset of Parkinson’s Disease, but they quickly expanded to a commercial kitchen.

Their dense quarter-pound cookies are very unique. They come individually-wrapped in compostable bags with compostable labels, and the quality of the ingredients is top-notch. They also come in a variety of flavors, including root beer float, piña colada, and spicy dark chocolate chili.

In addition to operating their business as sustainably as possible, they also give back by donating a portion of each sale to a different charity each month.

Barry talks about the triumphs, challenges, and surprises of running a high-end drop cookie business, and what he’s learned along the way.

13 Years Old and Already In Business with Lauren Inazu

Lauren Inazu isn’t your average 13-year-old girl. When she was 8, she recruited friends to sell and market her lemonade stand, Lauren’s Sweet Treats. In 5th grade, she started a school newspaper. And now, she recently launched a cottage food business.

Lauren lives in St. Louis, MO and sells all sorts of baked goods with her new business, Count It All Joy.

Between school, homework, piano lessons, sports, youth group, clubs, and Bible study, Lauren is somehow finding time to fulfill baking orders. Sometimes she likes to surprise her classmates with that fact: “I think it’s always kind of fun to be like, ‘Oh yeah, I just have to go make four dozen cookies tonight for an order.’ And they’re like, ‘An order?'”

Lauren may be one of the most ambitious and mature 13-year-olds I have ever met, but she is not unique in wanting to make a little dough from her baked goods. Many kids reach out to me to ask if it is legal for them to sell their creations.

In this episode, Lauren shares what she’s learned about legally starting her cottage food business as a 13-year-old, in hopes of inspiring other young entrepreneurs to try it out as well.

From Failed Kickstarter to Successful Storefront with Melvin Roberson

These days, Dough Boy Donuts is a popular gourmet donut shop that is bustling with customers and employees, but it all started from very humble beginnings.

In 2014, Melvin Roberson used Texas’ cottage food law to start his donut business from his home kitchen. A year later, he expanded to a food truck, and eventually, to a brick-and-mortar location in Fort Worth, TX (now relocated to Burleson, TX).

Melvin has faced plenty of obstacles along the way, including negative customers, family feuds, and a failed Kickstarter campaign.

But through perseverance, sacrifice, and plenty of hard work, he has built a loyal customer base that keep coming back for one of his unique signature donuts, like the Sriracha Maple Bacon or The Last Call.

Melvin’s has a tremendous amount of experience in the food industry… before building a successful food business through three different stages (from home, food truck, storefront), he held just about every food service position available, ultimately managing hundreds of employees as the kitchen manager at a popular steakhouse.

How To Start A Vegan & Gluten-Free Bakery From Scratch with Noel Martinez

Cuban-inspired, vegan, gluten-free, sugar-free, organic, low-carb, allergy-friendly, diet-specific, healthy… Noel’s baked goods are certainly unique!

Noel Martinez runs his highly specialized bakery, Mami’s Bakes, from his home kitchen in Pittsburg, PA.

Noel started baking gluten-free for himself when he was diagnosed with celiac disease 20 years ago. Then he started baking sugar-free and low-carb for his “Mami” (mom), who had diabetes.

After Mami passed away in 2019, Noel finally decided to start selling the baked goods that his family and friends had raved about for years.

He started selling to coworkers, and soon enough, they were keeping him busy with orders every week. They also had no problem paying top dollar ($40 for a coffee cake, anyone?) for his products, even though most of them had no diet-specific needs!

Only 6 months in, Noel is still in the early stages of his business. Despite his consistent sales and enthusiastic customers, there are growing pains as well.

Noel shares a view into the ground floor of a new business, including his process for improving recipes, pricing products, building an email list, attracting raving fans, sourcing ingredients, and finding time to run a side business while working two part-time jobs.

From Art Teacher to Cake Pop Artist with Becca Aronowitz

Becca Aronowitz from Richmond Hill, GA makes some of the best cake pops you have ever seen.

After Becca quit her job as an art teacher in 2012, she started Sweet Whimsy Shop to sell her cake pops and help support her family.

8 years and 40,000+ cake pops later, Becca has become a true master at the cake pop art form.

But unlike many entrepreneurs that start with big dreams for the future, Becca never envisioned becoming well-known for her cake pops.

As she puts it: “I had not thought about that at all. I just thought this is a way that I can sell cake pops. That was really where it ended.”

But that’s most definitely not where it ended for this “pretty extreme introvert”. So far, her largest order totaled around $4,000, and her cake pops have even appeared on national television!

Becca talks everything cake pops: making, pricing, sculpting, decorating, inverting, etc. She also shares her journey from art teacher to business owner, how she handles social media as an introvert, how she runs her business on two hours per day, and some crazy experiences she’s had along the way.

Creative Ways to Market Cookies with Mallory Dies

For Mallory, it all started with a chocolate chip cookie. But that was just the beginning!

Mallory Dies, owner of The Crassy Cookie in Stafford, VA, tried selling many variations and flavors of her drop cookies, and ultimately found the most success with her innovative gourmet cookie sandwiches.

These cookie sandwiches are certainly unique. They range from “safe” flavors like rainbow chip, strawberry shortcake, or choco fudge brownie, all the way to more “oddball” flavors like blueberry lemon-lavandula, fruity pebbles, and matcha munchie.

Mallory shares how she slowly built a customer base (twice) and had self-doubts along the way. As an introvert, she resisted putting herself into her brand, but eventually “bit the bullet” and started developing significant engagement on social media.

She also shares many marketing ideas that have worked well for her business, like creating monthly boxes, adding bonuses to orders, and promoting her products in local Facebook groups.

Despite the many challenges with selling basic drop cookies (short shelf life, low perceived value, etc), Mallory has found many ways to make a cookie business work well for her.

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 2

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 2, and you can listen to Part 1 here.

In this second half of the interview, they covered startup advice, the ordering and design process, business partnerships, social media platforms, cake supplies, promotional giveaways, and cake competitions.

Jennifer also explained how she helped changed Kentucky’s cottage law, even though she initially had no intention of spearheading that effort!

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 1

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 1.

In this first half of the interview, they covered their startup journey, online marketing strategies, photography, pricing, delivery, and many stories of their triumphs and near-failures.

Make sure you listen to the end to hear the “beach cake” story, which led Emily and I to agree that Jennifer is a veritable “crazy cake lady”!

Baking A Difference with Kathy Cherie

Whether it’s putting a smile on an ill child’s face, delivering a stunning floral wedding cake, or contacting state legislators to change the law, Kathy Cherie is always baking a difference in her community.

Kathy lives in Elk Grove Village, IL and has operated her cottage food business, Cake Du Jour, for nearly 40 years. Her business is somewhat under-the-table, except that her health department has known about it for decades.

Kathy would love to help the next generation of bakers in Illinois do what she could not: run a home bakery legally. Her county (Cook) still doesn’t allow home kitchen operations, so she continues to advocate for a statewide law.

Although she loves baking for all occasions, she especially loves donating “dream cakes” through the charity Icing Smiles, where she gets to support families with a critically ill child. She has made over 20 dream cakes so far.

In addition to her charitable and legal efforts, Kathy talks about making photorealistic sugar flowers (her specialty), gives pricing advice for custom cakes, and shares tips on how cake decorators can improve their skills.

Being Productive in Retirement with Joanne Littau

Most people run a business to make a profit, but Joanne is not too worried about that aspect of it. Rather, she cares much more about supporting her community and having fun in retirement!

Joanne Littau lives in Denver, CO and has been selling jams, jellies, preserves, and fruit butters since 2014 with her cottage food business, The Jelly Jar. Some of her creations have won prizes at county fairs in Colorado.

I have known Joanne for many years and visited her market a few years ago. I even had an unopened jar of her marmalade in the fridge, which I tasted in real-time during the interview!

Joanne talks about why it’s difficult to make money from selling preserves, what practical tips to follow when canning goods, and what makes the cottage food community so special.

Selling Honey & Supporting A Cause with Dr. Christine Bertz

When Dr. Christine Bertz started beekeeping, she didn’t care if she made any money from it. In fact, her main motivation was to support pollinator conservation efforts. But now, only three years in, her honey business is blossoming and she is having trouble keeping up with customer demand!

Christine lives in Memphis, TN and sells honey and jams with her cottage food business, B & Bees Provisions. In addition to selling, she gives her products away to benefit charities through her participation in triathlons and marathons.

Christine talks about the importance of beekeeping, how to start a beehive in your backyard, and how her fear of bees has transformed into an utter fascination and love of them.

The Cookie Cutter Queen with Tina Karnath

When it comes to creating custom decorated cookies, Tina is very prepared. She owns a plethora of cookie cutters (including over 500 just for Christmas), and amazingly, she is always looking to buy more!

Tina lives in Saginaw, MI and has run her popular cookie business, the Chunky Chicken Cookie Company, for the past three years. Whether she is designing cookies or naming chickens, her creativity shines through.

Tina talks about how she manages to decorate hundreds of cookies each week, as well as pricing, resources, and what she’s learned over the years. She also shares her philosophy about putting life onto cookies to make the world a happier place.

Selling Spicy Peanuts in Breweries with Kevin Martino

Kevin Martino started his cottage food business, Chef Kev’s Specialty Foods, when California created its cottage food law in 2013. He wholesales flavored peanuts to a number of breweries and hardware stores in Concord, CA, and also sells online.

Kevin was actually one of the first cottage food business owners that I ever met, and it’s cool to see how far he has come with his business over the years.

Kevin talks about what he’s learned through producing and wholesaling spicy peanuts, how he’s grown his business so far, and what he’s planning for in the future. I also share my insight on why an LLC might not be the right fit for him at this point.

Wholesale Strategies That Work with Sonia Chang

Sonia Chang never planned to start a food business, but now she has two of them!

Sonia lives in Pasadena, CA and runs a granola cottage food business called Cali Granola (formerly named Chef Sonia’s Granola By The Handful). After successfully selling her granola for a couple years, she purchased and operated My Sweet Cupcake, a popular cupcakery.

She has sold her granola in over two dozen stores and has used a variety of marketing strategies to build her businesses, such as her “leap frog” and “flavor profile” techniques.

Her journey is filled with many unexpected surprises, but every step of the way, her service-based approach and collaborative spirit have carried her forward.

From Home Kitchen to Pie Shop in Under 2 Years with Diana Shockley

Have you ever dreamed of opening a brick and mortar bakery someday?

So did Diana, the owner of I Love Pie in Carmichael, CA. But she never thought her dream would come true so soon!

After selling at the farmers market for a year and a half, her pie business grew so much that she expanded into her own commercial kitchen and storefront. And now, just 6 months later, she is planning to open a second location!

On paper, it looked like a recipe for failure: selling a common food item (regular fruit pies) in a highly competitive and health-conscious market, all while juggling a full-time job.

So how did she do it? Why was she so successful? Ultimately, you will see that it wasn’t the product, or the market, but rather, Diana herself, that made all the difference.

Selling Homemade Desserts for 17 Years with Lauren Cortesi

What is it like to run a home bakery for 17 years? That is what Lauren Cortesi shares with us on this episode.

Lauren lives in Pennsylvania and started Bella’s Desserts in 2003. In addition to running her cottage food business, she occasionally teaches classes on starting a home baking business.

Lauren talks about the ups and downs of being a home baker, how a famous baker transformed her business, and why she has never wanted to open a brick and mortar bakery.

The Price Is Wrong

Let’s say you’re thinking of selling your homemade goodies at a local market this summer. How will you set the price?