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Wholesale Strategies That Work with Sonia Chang

Podcast Episode #7

Sonia Chang never planned to start a food business, but now she has two of them!

Sonia lives in Pasadena, CA and runs a granola cottage food business called Cali Granola (formerly named Chef Sonia’s Granola By The Handful). After successfully selling her granola for a couple years, she purchased and operated My Sweet Cupcake, a popular cupcakery.

She has sold her granola in over two dozen stores and has used a variety of marketing strategies to build her businesses, such as her “leap frog” and “flavor profile” techniques.

Her journey is filled with many unexpected surprises, but every step of the way, her service-based approach and collaborative spirit have carried her forward.

Starting A Cottage Food Operation – First Steps

For most of us, starting a business isn’t easy. Let’s say you want to start your home food business — what do you do? Depending on where you live, there could be any number of barriers between you and your first sale. Learn about a couple of the first steps to take when starting a cottage food operation.

Stop Worrying About Your Sales Limit

People often wonder if the cottage food laws are too limiting. Should they use it to start their homemade food business? Is it worth their time?