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The Self-Taught Supermom with April Spencer

Running a successful custom cake business is a lot of work. Running a popular Etsy shop is also a lot of work. And taking care of young kids full-time is definitely a lot of work.

Meet April Spencer, who has managed to do all three AT THE SAME TIME!

April is a cake decorator and sugar artist who lives in Harrod, OH and sells impressive custom cakes and lollipops with her cottage food business, Spencer’s Sugar Shop.

In addition to running a very successful custom cake business from home, April also rented a commercial kitchen to sell her custom lollipops on Etsy and ship them across the nation. She’s currently put the Etsy business on pause due to the mass influx of weddings recently, but at one point she was shipping out over 30 custom lollipop orders per week!

As if running two businesses and a young family weren’t enough, April also manages to put a strong focus on her social media presence, and she now has thousands of social media followers.

How does she do it all? Nobody knows for sure, but listen in and learn how she went from knowing NOTHING about cake decorating to becoming one of the most popular bakers in her area in just a few short years.

Putting Yourself Out There with Beverly Clutter

It all started with a Facebook page. Back in 2018, Beverly Clutter decided to start showcasing her decorated cookies on social media, but she had no idea that it would soon turn into a business!

Beverly lives in Fairmont, WV and sells custom decorated sugar cookies, cakes, and other baked goods with her cottage food business, WV Cookie Jar.

At the recent national cottage food conference, Beverly earned the top spot on the leaderboard as the most active attendee (out of 900+ attendees), and her submissions into the photo contest were equally impressive.

Whether it is posting on social media, being hyper engaged at a conference, or teaching decorating classes to her local community, Beverly consistently puts herself (and her business) out there and focuses on serving others.

The result? A successful side business that has grown organically, brings her plenty of joy and freedom, and provides her family with some extra income.

From Part-time Hobby to Full-time Bakery with Jennifer Jacobs

As a successful TV producer, Jennifer Jacobs never thought she’d run her own business someday. But as coworkers discovered her delicious desserts, her baking hobby started turning into a little business back in 2013.

And now that little home business is booming, with customers sometimes lining up down the street to get her baked goods. Jennifer sells custom cakes, cookie sandwiches, and other baked desserts through her brick-and-mortar bakery, the Wandering Whisk Bakeshop, in Pinellas Park, FL.

Jennifer didn’t start out with a business or culinary school degree, but she did understand how to market her products. As a producer for the Home Shopping Network, she spent countless hours watching the TV hosts sell anything and everything.

But she has marketed her baking business completely organically, without ever paying for ads. She has a large Instagram following and has been showcased locally and nationally in newspapers, magazines, TV shows, and more.

In this episode, Jennifer shares how to grow your cottage food business from part-time hobby to full-time brick-and-mortar without spending a dime on advertising.

How To Build An Instagram-worthy Food Business with Safeera Inayath

When Safeera Inayath immigrated to the United States from India back in 2010, she had never baked a cake in her life. Now cakes ARE her life, and she has over 10,000 Instagram followers!

Safeera lives in Prior Lake MN, and sells custom cakes, macarons, and other baked goods with her cottage food business, Sugardust & Sprinkles.

Aside from creating amazingly elegant and high-end baked goods, Safeera’s food photos really stand out. Her photography looks truly professional, even though she takes all of her photos with a smartphone.

By investing in photography skills and focusing on Instagram, her business has taken off. Brands and organizations have contacted her with a variety of money-making opportunities, including teaching, promoting a brand’s products, and even designing new products.

From Art Teacher to Cake Pop Artist with Becca Aronowitz

Becca Aronowitz from Richmond Hill, GA makes some of the best cake pops you have ever seen.

After Becca quit her job as an art teacher in 2012, she started Sweet Whimsy Shop to sell her cake pops and help support her family.

8 years and 40,000+ cake pops later, Becca has become a true master at the cake pop art form.

But unlike many entrepreneurs that start with big dreams for the future, Becca never envisioned becoming well-known for her cake pops.

As she puts it: “I had not thought about that at all. I just thought this is a way that I can sell cake pops. That was really where it ended.”

But that’s most definitely not where it ended for this “pretty extreme introvert”. So far, her largest order totaled around $4,000, and her cake pops have even appeared on national television!

Becca talks everything cake pops: making, pricing, sculpting, decorating, inverting, etc. She also shares her journey from art teacher to business owner, how she handles social media as an introvert, how she runs her business on two hours per day, and some crazy experiences she’s had along the way.

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 2

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 2, and you can listen to Part 1 here.

In this second half of the interview, they covered startup advice, the ordering and design process, business partnerships, social media platforms, cake supplies, promotional giveaways, and cake competitions.

Jennifer also explained how she helped changed Kentucky’s cottage law, even though she initially had no intention of spearheading that effort!

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 1

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 1.

In this first half of the interview, they covered their startup journey, online marketing strategies, photography, pricing, delivery, and many stories of their triumphs and near-failures.

Make sure you listen to the end to hear the “beach cake” story, which led Emily and I to agree that Jennifer is a veritable “crazy cake lady”!