Skip to main content

Blending Coffee & Business with Jim & Crystal Whitmarsh

A few months before Jim & Crystal Whitmarsh were expecting their first child, they started roasting coffee beans at home with a $20 popcorn popper. At that time, little did they know what their new hobby would grow into!

Jim & Crystal live in Kasson, MN and sell small-batch roasted specialty coffee with their business, Trail Creek Coffee Roasters.

They initially leveraged Minnesota’s cottage food law to start and grow their business from home, and after a couple of years, they moved into a brick-and-mortar storefront to expand their business.

Although their loyal customers rave about their coffee, it’s likely their continued marketing efforts that have had a greater impact on their business. They are constantly finding new and creative ways to collaborate with other businesses and organizations, and then they showcase those collaborations through social media.

A far cry from their initial popcorn popper roaster, they now own a commercial-grade roaster that costs tens-of-thousands of dollars! Their path to success hasn’t necessarily been the quickest or easiest, but through a double shot of passion and persistence, their small business continues to grow!

The Truth About Running A Business

Maybe you’ve read articles about entrepreneurs going from rags to riches overnight, but every business owner knows the real, unwritten story.