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Facing Adversity, Embracing Success with Jennie Gibson

Jennie Gibson lives in Jacksonville, FL and sells custom-decorated cake pops with her cottage food business, The Cake Pop Shop.

Jennie already shared some advice on Episode 50, but in this episode, she shares her own incredible cottage food journey.

Simply put, Jennie has one of the most successful home-based cake pop businesses in the entire country!

But her journey started with humble (and unlikely) beginnings, including a bad car accident that left her permanently disabled, and a special needs son that gave her the dose of inspiration that she needed.

However, through hard work and persistence, Jennie has overcome many challenges and built up her cake pop empire over time.

In just over a decade, she has:

  • Landed many large orders of over 1,000 cake pops each
  • Created cake pops for many major organizations, including the NFL & Jacksonville Jaguars
  • Sold elaborate cake pops for $180 per dozen
  • Accrued over 40,000 followers on Instagram

It hasn’t always been easy, but it’s definitely been rewarding. In this episode, you’ll hear about what keeps Jennie going, and what’s she’s learned along the way!

Blending Coffee & Business with Jim & Crystal Whitmarsh

A few months before Jim & Crystal Whitmarsh were expecting their first child, they started roasting coffee beans at home with a $20 popcorn popper. At that time, little did they know what their new hobby would grow into!

Jim & Crystal live in Kasson, MN and sell small-batch roasted specialty coffee with their business, Trail Creek Coffee Roasters.

They initially leveraged Minnesota’s cottage food law to start and grow their business from home, and after a couple of years, they moved into a brick-and-mortar storefront to expand their business.

Although their loyal customers rave about their coffee, it’s likely their continued marketing efforts that have had a greater impact on their business. They are constantly finding new and creative ways to collaborate with other businesses and organizations, and then they showcase those collaborations through social media.

A far cry from their initial popcorn popper roaster, they now own a commercial-grade roaster that costs tens-of-thousands of dollars! Their path to success hasn’t necessarily been the quickest or easiest, but through a double shot of passion and persistence, their small business continues to grow!

The Truth About Running A Business

Maybe you’ve read articles about entrepreneurs going from rags to riches overnight, but every business owner knows the real, unwritten story.