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From Breast Cancer Battle to Busy Baking Biz with Lisa Petrizzi-Geller

In 2013, after many months of breast cancer treatments, Lisa Petrizzi-Geller began experimenting in her home kitchen. She started with cake pops, but quickly expanded to chocolate-covered Oreos and other types of treats. “It was kinda like therapy for me”, Lisa says.

Apparently the therapy worked! Fast forward 8 years later, and now Lisa runs POP Culture, a successful food business in Berkley, MA that is based out of her residential kitchen.

Over the years, Lisa has sold her treats at all kinds of events, from small popups to large corporate events to huge festivals. How huge? One time, she did $8k of sales in a single weekend!

And despite events being cancelled due to the pandemic, 2020 was her busiest year yet. As she put it, “It just kept going. I never got a break.” The year culminated with the craziest of holiday seasons, where she made over 3,000 hot cocoa bombs alone!

In this episode, Lisa shares creative and trendy ideas for treats, tips to prepare for a home kitchen inspection, the dark side of running a cottage food business, and what she’s learned from selling at tons of events and fulfilling countless custom orders.

How To Start An Eco-Friendly & Socially Responsible Cookie Business with Barry Sherman

For Barry Sherman and his life partner, Scott, their cookie business is about a lot more than the cookies!

Since 2018, Barry and Scott have run their eco-friendly and socially-conscious cookie business, Urban Bakers, in Tampa Bay, FL.

Initially they started from home due to Scott being diagnosed with early onset of Parkinson’s Disease, but they quickly expanded to a commercial kitchen.

Their dense quarter-pound cookies are very unique. They come individually-wrapped in compostable bags with compostable labels, and the quality of the ingredients is top-notch. They also come in a variety of flavors, including root beer float, piña colada, and spicy dark chocolate chili.

In addition to operating their business as sustainably as possible, they also give back by donating a portion of each sale to a different charity each month.

Barry talks about the triumphs, challenges, and surprises of running a high-end drop cookie business, and what he’s learned along the way.

Creative Ways to Market Cookies with Mallory Dies

For Mallory, it all started with a chocolate chip cookie. But that was just the beginning!

Mallory Dies, owner of The Crassy Cookie in Stafford, VA, tried selling many variations and flavors of her drop cookies, and ultimately found the most success with her innovative gourmet cookie sandwiches.

These cookie sandwiches are certainly unique. They range from “safe” flavors like rainbow chip, strawberry shortcake, or choco fudge brownie, all the way to more “oddball” flavors like blueberry lemon-lavandula, fruity pebbles, and matcha munchie.

Mallory shares how she slowly built a customer base (twice) and had self-doubts along the way. As an introvert, she resisted putting herself into her brand, but eventually “bit the bullet” and started developing significant engagement on social media.

She also shares many marketing ideas that have worked well for her business, like creating monthly boxes, adding bonuses to orders, and promoting her products in local Facebook groups.

Despite the many challenges with selling basic drop cookies (short shelf life, low perceived value, etc), Mallory has found many ways to make a cookie business work well for her.

The Cookie Cutter Queen with Tina Karnath

When it comes to creating custom decorated cookies, Tina is very prepared. She owns a plethora of cookie cutters (including over 500 just for Christmas), and amazingly, she is always looking to buy more!

Tina lives in Saginaw, MI and has run her popular cookie business, the Chunky Chicken Cookie Company, for the past three years. Whether she is designing cookies or naming chickens, her creativity shines through.

Tina talks about how she manages to decorate hundreds of cookies each week, as well as pricing, resources, and what she’s learned over the years. She also shares her philosophy about putting life onto cookies to make the world a happier place.

Selling Spicy Peanuts in Breweries with Kevin Martino

Kevin Martino started his cottage food business, Chef Kev’s Specialty Foods, when California created its cottage food law in 2013. He wholesales flavored peanuts to a number of breweries and hardware stores in Concord, CA, and also sells online.

Kevin was actually one of the first cottage food business owners that I ever met, and it’s cool to see how far he has come with his business over the years.

Kevin talks about what he’s learned through producing and wholesaling spicy peanuts, how he’s grown his business so far, and what he’s planning for in the future. I also share my insight on why an LLC might not be the right fit for him at this point.