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How To Build A Food Business (And Life) That You Love with Sari Kimbell – Part 2

This is Part 2 of Sari Kimbell’s interview. If you have heard Part 1 yet, you can listen to it here.

Sari is extremely passionate about helping food entrepreneurs become more successful. After all, that’s her job!

Sari lives in Fort Collins, CO and owns a consulting firm called Food Business Success. She also owns the Fort Collins Winter Farmers Market.

Sari’s credentials are immense! Before starting her consulting business in 2016, Sari worked for Whole Foods as both a Marketing Director and a Local Vendor Success Manager. She’s also managed a shared commercial kitchen, created a wholesale program for an organic farm, helped launch a restaurant, and managed a farmers market.

And now, as part of her Food Business Success coaching program, she runs a successful YouTube channel, podcast, and Facebook group.

Given her background, it comes as no surprise that she has a ton of amazing advice to share in this two-part episode!

In this episode, Sari drop TONS of great advice about growing a food business, including pricing, choosing products, branding, selling wholesale, scaling up, find a commissary kitchen, setting goals, and much more!

How To Build A Food Business (And Life) That You Love with Sari Kimbell – Part 1

Sari Kimbell is extremely passionate about helping food entrepreneurs become more successful. After all, that’s her job!

Sari lives in Fort Collins, CO and owns a consulting firm called Food Business Success. She also owns the Fort Collins Winter Farmers Market.

Sari’s credentials are immense! Before starting her consulting business in 2016, Sari worked for Whole Foods as both a Marketing Director and a Local Vendor Success Manager. She’s also managed a shared commercial kitchen, created a wholesale program for an organic farm, helped launch a restaurant, and managed a farmers market.

And now, as part of her Food Business Success coaching program, she runs a successful YouTube channel, podcast, and Facebook group.

Given her background, it comes as no surprise that she has a ton of amazing advice to share in this two-part episode!

In this episode, Sari talks about the importance of having a strong “why”, what type of mindset you need to be successful, and what you should focus on when starting or growing a food business.

And definitely don’t miss Part 2 of this interview, where Sari digs into the nuts and bolts of building and scaling a food business.

Rising From The Ashes with Scot & Christine Steenson

Scot & Christine Steenson have one of the craziest startup stories that you’ll ever hear!

They used to live in Paradise, CA, and as you may know, their entire town was destroyed back in 2018’s Camp Fire, which was California’s deadliest and most destructive wildfire in history.

Scot & Christine now live in Forest Ranch, CA and sell roasted coffee with their cottage food business, Road Roaster Coffee Company.

After losing their home and nearly all of their physical possessions, they had to start over. And that’s exactly what they did!

Christine had long dreamed of opening a coffee shop. So they decided to try it. After all, why not? They literally had nothing else to lose.

And as you’ll see, they actually had a whole lot to gain! Their coffee business quickly took off and they have been going pedal to the metal ever since.

With almost $50,000 of sales last year, they are one of the most successful cottage food businesses in California.

In this episode, you’ll hear how they created a very unique brand that flies in the face of traditional coffee marketing, and how their mission driven approach has allowed them to become very involved in their local community.

You’ll also learn what it really means to be living in paradise.

Facing Adversity, Embracing Success with Jennie Gibson

Jennie Gibson lives in Jacksonville, FL and sells custom-decorated cake pops with her cottage food business, The Cake Pop Shop.

Jennie already shared some advice on Episode 50, but in this episode, she shares her own incredible cottage food journey.

Simply put, Jennie has one of the most successful home-based cake pop businesses in the entire country!

But her journey started with humble (and unlikely) beginnings, including a bad car accident that left her permanently disabled, and a special needs son that gave her the dose of inspiration that she needed.

However, through hard work and persistence, Jennie has overcome many challenges and built up her cake pop empire over time.

In just over a decade, she has:

  • Landed many large orders of over 1,000 cake pops each
  • Created cake pops for many major organizations, including the NFL & Jacksonville Jaguars
  • Sold elaborate cake pops for $180 per dozen
  • Accrued over 40,000 followers on Instagram

It hasn’t always been easy, but it’s definitely been rewarding. In this episode, you’ll hear about what keeps Jennie going, and what’s she’s learned along the way!

Do Whatever It Takes with Whitney Singletary

Most people would have given up by now. But Whitney Singletary will do whatever it takes to turn her vision into a reality, no matter what stands in her way!

Whitney lives in Berkeley, CA and sells nut-flavored cookies with her cottage food business, Nuttin’ Butter Cookies.

While other bakeries avoid nuts due to allergen concerns, Whitney has done the opposite by focusing on customers who love nuts! Her cookies are very unique and feature 14 different types of nuts.

Whitney started by selling at events in her area, but she really grew her business once she started selling from her driveway five days a week.

She became so successful that she moved into a storefront in 2019, only to have the pandemic force her back into her driveway a few months later!

Despite facing many obstacles along the way, Whitney has persisted to prove to her two kids that a single mom can follow her dreams and run a successful bakery!

The Truth About Running A Business

Maybe you’ve read articles about entrepreneurs going from rags to riches overnight, but every business owner knows the real, unwritten story.