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The Power Of Two with Heather & Corrie Miracle

Twins Heather & Corrie Miracle of Fairfax, VA share the backstory that led them to create their extremely popular Facebook group about marketing for sugar cookiers and other cottage food entrepreneurs

Chocolate Is Therapy with Gary Knight

Gary Knight of Gardnerville, NV sells beautiful hand-decorated chocolates that he learned to make while overcoming his alcohol addiction and recovering from a traumatic brain injury.

How To Scale A Food Business with Annette Conrad

Annette Conrad of Mequon, WI shares how she massively scaled her home-based custom decorated cookie business by building a team, optimizing systems, and selling to event planners and corporate clients.

The One-Woman Show with Amanda Luecke

Amanda Luecke of Maple Grove, MN shares how she built a thriving custom decorated cookie business with over 26k Instagram followers by focusing on her customers, community, & family.

The Burnt Out Baker with Jenni Reher

Jenni Reher of Mead, CO shares the rise and fall of her vegan donut bakery, how she grew it to 20 wholesale accounts, and why she decided to sell her business when it was doing better than ever.

Can A Product Be Too Good? with Janna Paterno

Janna Paterno of Charleston, WV shares why she wasn’t making money in her custom-decorated cookie business, despite having phenomenal decorating skills and more customers than she could ask for.

Mom By Day, Baker By Night with Daniela Zographos

Daniela Zographos of Anderson, SC shares how she niched down to only selling custom-decorated cake pops, which made her home bakery even more successful and gave her more time to spend with her kids.

Turning Up The Heat with Nathan & Nicole Parchman

Nathan & Nicole Parchman of O’Fallon, IL share how they produce and sell over 200 jars of salsa and pickles each week, and have grown from farmers market to wholesale to brick-and-mortar storefront.

Wholesale Strategies That Work with Sonia Chang

Sonia Chang from Pasadena, CA, who has sold her healthy granola in over two dozen stores and has also operated a popular cupcakery, shares marketing strategies that she’s used to grow her businesses.

How To Live On What You Make with Lisa Kivirist

Lisa Kivirist talks about living off the land, moving away from the corporate life-style, creatively packaging products, diversifying income streams, advocating for laws, and everything in between.

How Many Products Should You Sell?

One mistake startups often make is offering customers too many choices. Initially this may seem backwards and unintuitive… wouldn’t you sell more if you had more to offer customers? Not necessarily.

Feasibility Study: Testing the Market

While you may have a great-tasting product, you still have to test it in the marketplace. It’s one thing if everyone you know loves your muffins — especially, if they’re free. It’s something completely different to see if customers will buy them at two dollars a pop. This process of testing the market for your products is often called a feasibility study; it may take the following route: