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Mallow & Hop Blog

It isn’t often that I write a blog post about… another blog post. Actually, it’s never happened before, but when I started reading some of Karen’s posts on Mallow & Hop’s blog, I was impressed. It wasn’t just one blog post of hers, but rather multiple posts that seem like they could be useful to […]

Feasibility Study: Testing the Market

While you may have a great-tasting product, you still have to test it in the marketplace. It’s one thing if everyone you know loves your muffins — especially, if they’re free. It’s something completely different to see if customers will buy them at two dollars a pop. This process of testing the market for your products is often called a feasibility study; it may take the following route: