Jen Holmer El-Azzi & Danny El-Azzi live in Austin, TX and sell sourdough crackers with their business, The Sourdough Project.
Most food entrepreneurs have to pound the pavement to get stores interested in selling their products. But not Jen & Danny!
Almost from day one, they had wholesalers knocking at their door. Their situation is quite unique, as is their product.
Although they started selling from home under Texas’ cottage food law, they quickly started renting a commercial kitchen to take on wholesale accounts.
Now they have 50+ wholesale accounts, plus sales at farmers markets, and they quit their jobs to focus on the business.
In this episode, you will hear about their growing pains, branding strategies, business partnerships, and what makes their crackers so unique and special.
Anthony Rosemond, along with his wife Yami, live in Phelan, CA and sell French macarons online with their bakery, Pastreez.
Back in 2017, Anthony and Yami wanted to move from France to California, and they applied for an investor visa to do it. However, they only had three months to prove that they had a successful business on their hands!
As graduates of Le Cordon Bleu culinary school in Paris, and they started by selling French pastries at farmers markets in Southern California, and quickly learned that they should focus on macarons.
From there they transitioned to selling macarons online and delivering them nationwide, and eventually built their own commercial kitchen. Now they sell hundreds of macarons each day, and they have amassed 113,000 Instagram followers!
While Yami has focused on the baking and production side of the bakery, Anthony has focused on the business and marketing side of things. He has become an expert in ecommerce, SEO, email marketing, social media, etc.
In this episode, you will learn their formula for success, which involves listening to customers, creating a great customer experience, constantly trying new things, and focusing on what’s working well.
When Dr. Christine Bertz started beekeeping, she didn’t care if she made any money from it. In fact, her main motivation was to support pollinator conservation efforts. But now, only three years in, her honey business is blossoming and she is having trouble keeping up with customer demand!
Christine lives in Memphis, TN and sells honey and jams with her cottage food business, B & Bees Provisions. In addition to selling, she gives her products away to benefit charities through her participation in triathlons and marathons.
Christine talks about the importance of beekeeping, how to start a beehive in your backyard, and how her fear of bees has transformed into an utter fascination and love of them.
Cottage food operators often put too much stock into having their own website. They might think that their home food business will be hampered if they don’t have one, or they’ll be behind the times without one. Sometimes they even spend hundreds of dollars to get one designed and built, only to later find that it’s not generating much business for them.
Is a website worth your time and/or money? What are the benefits and what are the costs? Why are some websites successful while others are not?