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How To Sell French Macarons Online with Anthony Rosemond

Anthony Rosemond, along with his wife Yami, live in Phelan, CA and sell French macarons online with their bakery, Pastreez.

Back in 2017, Anthony and Yami wanted to move from France to California, and they applied for an investor visa to do it. However, they only had three months to prove that they had a successful business on their hands!

As graduates of Le Cordon Bleu culinary school in Paris, and they started by selling French pastries at farmers markets in Southern California, and quickly learned that they should focus on macarons.

From there they transitioned to selling macarons online and delivering them nationwide, and eventually built their own commercial kitchen. Now they sell hundreds of macarons each day, and they have amassed 113,000 Instagram followers!

While Yami has focused on the baking and production side of the bakery, Anthony has focused on the business and marketing side of things. He has become an expert in ecommerce, SEO, email marketing, social media, etc.

In this episode, you will learn their formula for success, which involves listening to customers, creating a great customer experience, constantly trying new things, and focusing on what’s working well.

Blending Coffee & Business with Jim & Crystal Whitmarsh

A few months before Jim & Crystal Whitmarsh were expecting their first child, they started roasting coffee beans at home with a $20 popcorn popper. At that time, little did they know what their new hobby would grow into!

Jim & Crystal live in Kasson, MN and sell small-batch roasted specialty coffee with their business, Trail Creek Coffee Roasters.

They initially leveraged Minnesota’s cottage food law to start and grow their business from home, and after a couple of years, they moved into a brick-and-mortar storefront to expand their business.

Although their loyal customers rave about their coffee, it’s likely their continued marketing efforts that have had a greater impact on their business. They are constantly finding new and creative ways to collaborate with other businesses and organizations, and then they showcase those collaborations through social media.

A far cry from their initial popcorn popper roaster, they now own a commercial-grade roaster that costs tens-of-thousands of dollars! Their path to success hasn’t necessarily been the quickest or easiest, but through a double shot of passion and persistence, their small business continues to grow!

Selling Honey & Supporting A Cause with Dr. Christine Bertz

When Dr. Christine Bertz started beekeeping, she didn’t care if she made any money from it. In fact, her main motivation was to support pollinator conservation efforts. But now, only three years in, her honey business is blossoming and she is having trouble keeping up with customer demand!

Christine lives in Memphis, TN and sells honey and jams with her cottage food business, B & Bees Provisions. In addition to selling, she gives her products away to benefit charities through her participation in triathlons and marathons.

Christine talks about the importance of beekeeping, how to start a beehive in your backyard, and how her fear of bees has transformed into an utter fascination and love of them.

Should You Build A Website For Your Small Business?

Cottage food operators often put too much stock into having their own website. They might think that their home food business will be hampered if they don’t have one, or they’ll be behind the times without one. Sometimes they even spend hundreds of dollars to get one designed and built, only to later find that it’s not generating much business for them.

Is a website worth your time and/or money? What are the benefits and what are the costs? Why are some websites successful while others are not?