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Feasibility Study: Testing the Market

While you may have a great-tasting product, you still have to test it in the marketplace. It’s one thing if everyone you know loves your muffins — especially, if they’re free. It’s something completely different to see if customers will buy them at two dollars a pop. This process of testing the market for your products is often called a feasibility study; it may take the following route:

Book Review: Homemade For Sale

This page includes affiliate links, so we may get a small commission when you make a purchase John Ivanko and Lisa Kivirist know the difference between Corporate America and a homemade business. Although they started their careers in marketing, today, they run an eco-farm in rural Wisconsin, where you can buy a jar of their Pucker […]