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Creating A Smash Hit with Jill Baethge – Part 1

Jill’s cottage food business journey is nothing short of remarkable!

Jill Baethge lives in Plano, TX and sells unique chocolate piñata cakes with her cottage food business, Kaboom Chocolaka.

Ever since starting it in 2018, her business has exploded, and she has now created an entire product line for Michaels stores across the nation!

Yes, you read that right. Now anyone can buy her molds from the store and make her chocolate piñatas themselves!

Jill’s success is what so many entrepreneurs dream of. In fact, she can hardly believe it herself. “I just feel like I’m still dreaming,” says Jill.

How did she go from small cottage food business to nationally-recognized brand in just a few short years? That’s what you’ll learn in this two-part interview.

In this episode (Part 1), Jill shares how she built her chocolate piñata business from the ground up, including the many challenges along the way.

And in the next episode (Part 2), Jill shares how she created a product line of chocolate piñata molds for Michaels stores across the nation.

The Dynamic Donut Duo with Amie Anderson & Jamie Krake

Amie Anderson & Jamie Krake live in Ypsilanti, MI and sell donuts (and other fun creations) with their cottage food business, It’s A Good Day Donuts.

Amie & Jamie planned to run a campground cafe in the summer of 2020, but the pandemic threw a huge wrench into their plans. “It was a disaster”, says Amie.

But during that effort they started making donuts, and people loved them! They sold them from home using Michigan’s cottage food law, and they haven’t looked back since.

Although they’ve sold thousands of donuts with their business so far, making money isn’t their primary goal.

Rather, their mission is to spread joy, not just to their local community, but within their family as well. Their business has been a source of fun during some very challenging times. “Donuts saved my life”, says Jamie.

A Little Bit of Joy with Tracy Mancuso

Tracy Mancuso lives in Central Point, OR and sells customized wedding & birthday cakes with her cottage food business, Sugar Rush.

Initially, Tracy’s passion for cake making started as a hobby in 2010, but quickly grew into a business as more and more people requested her creations.

In 2013, Tracy joined forces with another home baker, and that’s when their business really took off.

Initially they used Oregon’s law for domestic kitchens to sell their home baked goods legally. With two young children, one of whom is autistic, working from her home was especially important.

When her business partner left the business in 2019, Tracy switched to using Oregon’s newer (and simpler) cottage food law to run her business from her home.

Despite many challenges and changes along the way, Tracy’s business has continued to grow, and she says that she can barely keep up!

She has thousands of social media followers and shares the strategies she’s used to market her cake business, build a good reputation in her local community, and bring a little bit of joy into her customers’ lives.

How To Sell French Macarons Online with Anthony Rosemond

Anthony Rosemond, along with his wife Yami, live in Phelan, CA and sell French macarons online with their bakery, Pastreez.

Back in 2017, Anthony and Yami wanted to move from France to California, and they applied for an investor visa to do it. However, they only had three months to prove that they had a successful business on their hands!

As graduates of Le Cordon Bleu culinary school in Paris, and they started by selling French pastries at farmers markets in Southern California, and quickly learned that they should focus on macarons.

From there they transitioned to selling macarons online and delivering them nationwide, and eventually built their own commercial kitchen. Now they sell hundreds of macarons each day, and they have amassed 113,000 Instagram followers!

While Yami has focused on the baking and production side of the bakery, Anthony has focused on the business and marketing side of things. He has become an expert in ecommerce, SEO, email marketing, social media, etc.

In this episode, you will learn their formula for success, which involves listening to customers, creating a great customer experience, constantly trying new things, and focusing on what’s working well.

Family, Freedom, & Pie with Kourtney Rojas

In 2011, Kourtney had romantic ideas about starting a pie business and selling at the local farmers market. But life (jobs, family, kids, etc) got in the way and it wasn’t until 2019 that her dream became reality.

Kourtney Rojas lives in Anaheim, CA and sells fruit pies, chess pies, and other pastries with her cottage food business, With Love, From Scratch.

After 8 years of selling pies sporadically to family and friends, she finally decided to turn her pie hobby into a real business. She entered a pie contest, started posting high-quality photos on Instagram, and she’s never looked back!

After only two years, she has amassed over 3,000 followers on Instagram, and she now sells over 100 pies per week!

As a stay-at-home mom, she has learned how to say “no” and turn down opportunities that aren’t a good fit for her.

Having a home business has given Kourtney the freedom to adapt her work life to her family, not the other way around. But she’s also not afraid to admit that finding the right balance between the two is often a struggle.

Although her business journey has required flexibility, patience, and constant learning, Kourtney explains why it has unfolded in exactly the right way.

The Self-Taught Supermom with April Spencer

Running a successful custom cake business is a lot of work. Running a popular Etsy shop is also a lot of work. And taking care of young kids full-time is definitely a lot of work.

Meet April Spencer, who has managed to do all three AT THE SAME TIME!

April is a cake decorator and sugar artist who lives in Harrod, OH and sells impressive custom cakes and lollipops with her cottage food business, Spencer’s Sugar Shop.

In addition to running a very successful custom cake business from home, April also rented a commercial kitchen to sell her custom lollipops on Etsy and ship them across the nation. She’s currently put the Etsy business on pause due to the mass influx of weddings recently, but at one point she was shipping out over 30 custom lollipop orders per week!

As if running two businesses and a young family weren’t enough, April also manages to put a strong focus on her social media presence, and she now has thousands of social media followers.

How does she do it all? Nobody knows for sure, but listen in and learn how she went from knowing NOTHING about cake decorating to becoming one of the most popular bakers in her area in just a few short years.

Dads Can Cake Too with Jeremy Davis

Jeremy Davis is no ordinary dad! On top of working a full-time job and helping his kids with their homework, activities, etc, he runs his lucrative custom cake business, Designed By Daddy, from his home in Charlotte, MI.

But that’s not all. Last year, Jeremy went from being a longtime fan of Food Network competitions to actually participating in one, and then winning it! Then he appeared on Good Morning America, and now he will be back on the Food Network in a couple weeks (March 1st, 2021) for another baking contest.

Unlike most people, marketing his business was the easy part. The hard part was learning how to bake and decorate cakes, since his wife did “all the cooking” in their family, and he considered his former self a “horrible artist”.

If you want to learn how to build a strong social media presence, you won’t want to miss this one. Jeremy breaks down Instagram’s algorithm, and also describes how he used local Facebook groups to build a following quickly.

In addition to sharing an effective social media strategy and giving us a behind-the-scenes look at what it’s like to be on the Food Network, Jeremy talked about cake pricing, dealing with customers, and why he thinks men usually don’t decorate cakes!

Bold Branding & Even Bolder Spice Blends with Jennifer Knox

As a creative writer and published poet, Jennifer Knox was never in it for the money. But when she made $6,000 in one weekend from selling her salt blends, she knew she was on to something!

Jennifer sells unique, preservative-free spice blends with her business, Saltlickers, which she runs from a commercial kitchen in her home in Nevada, IA.

Jennifer’s branding is fearless and unforgettable. Each of her salt or sugar blends have a creative product name like Das Bigfoot, Queen of Tarts, or Herky Perky.

Although her marketing skills spark people’s interest, it’s the products themselves that keep customers coming back again and again.

After using her home kitchen for many years, Jennifer and her husband converted their basement into a commercial kitchen so that they could sell in retail stores and ship their products nationwide.

And in 2020, although Jennifer’s farmers market closed down due to the pandemic, she used email marketing to stay in touch with her fanbase and keep on selling.

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 1

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 1.

In this first half of the interview, they covered their startup journey, online marketing strategies, photography, pricing, delivery, and many stories of their triumphs and near-failures.

Make sure you listen to the end to hear the “beach cake” story, which led Emily and I to agree that Jennifer is a veritable “crazy cake lady”!