Jeremy Davis is no ordinary dad! On top of working a full-time job and helping his kids with their homework, activities, etc, he runs his lucrative custom cake business, Designed By Daddy, from his home in Charlotte, MI.
But that’s not all. Last year, Jeremy went from being a longtime fan of Food Network competitions to actually participating in one, and then winning it! Then he appeared on Good Morning America, and now he will be back on the Food Network in a couple weeks (March 1st, 2021) for another baking contest.
Unlike most people, marketing his business was the easy part. The hard part was learning how to bake and decorate cakes, since his wife did “all the cooking” in their family, and he considered his former self a “horrible artist”.
If you want to learn how to build a strong social media presence, you won’t want to miss this one. Jeremy breaks down Instagram’s algorithm, and also describes how he used local Facebook groups to build a following quickly.
In addition to sharing an effective social media strategy and giving us a behind-the-scenes look at what it’s like to be on the Food Network, Jeremy talked about cake pricing, dealing with customers, and why he thinks men usually don’t decorate cakes!
As a creative writer and published poet, Jennifer Knox was never in it for the money. But when she made $6,000 in one weekend from selling her salt blends, she knew she was on to something!
Jennifer sells unique, preservative-free spice blends with her business, Saltlickers, which she runs from a commercial kitchen in her home in Nevada, IA.
Jennifer’s branding is fearless and unforgettable. Each of her salt or sugar blends have a creative product name like Das Bigfoot, Queen of Tarts, or Herky Perky.
Although her marketing skills spark people’s interest, it’s the products themselves that keep customers coming back again and again.
After using her home kitchen for many years, Jennifer and her husband converted their basement into a commercial kitchen so that they could sell in retail stores and ship their products nationwide.
And in 2020, although Jennifer’s farmers market closed down due to the pandemic, she used email marketing to stay in touch with her fanbase and keep on selling.
Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!
This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.
Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.
But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 1.
In this first half of the interview, they covered their startup journey, online marketing strategies, photography, pricing, delivery, and many stories of their triumphs and near-failures.
Make sure you listen to the end to hear the “beach cake” story, which led Emily and I to agree that Jennifer is a veritable “crazy cake lady”!