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The Self-Taught Supermom with April Spencer

Running a successful custom cake business is a lot of work. Running a popular Etsy shop is also a lot of work. And taking care of young kids full-time is definitely a lot of work.

Meet April Spencer, who has managed to do all three AT THE SAME TIME!

April is a cake decorator and sugar artist who lives in Harrod, OH and sells impressive custom cakes and lollipops with her cottage food business, Spencer’s Sugar Shop.

In addition to running a very successful custom cake business from home, April also rented a commercial kitchen to sell her custom lollipops on Etsy and ship them across the nation. She’s currently put the Etsy business on pause due to the mass influx of weddings recently, but at one point she was shipping out over 30 custom lollipop orders per week!

As if running two businesses and a young family weren’t enough, April also manages to put a strong focus on her social media presence, and she now has thousands of social media followers.

How does she do it all? Nobody knows for sure, but listen in and learn how she went from knowing NOTHING about cake decorating to becoming one of the most popular bakers in her area in just a few short years.

From Sugar Geek to Online Influencer with Liz Marek – Part 2

With over 300,000 followers, Liz Marek has become very well-known in the cake decorating community! She lives in Beaverton, OR and teaches beginner and advanced bakers how to craft amazing custom-decorated cakes through her online business, The Sugar Geek Show.

Liz began her cake decorating business as a side job just 13 years ago. After running that business from her licensed home kitchen for many years, she started winning cake competitions and making more of a name for herself.

Liz has written books, appeared on television and the Food Network many times, and traveled around the world as a professional speaker. She is a mom to two young children, and she now focuses solely on teaching online through The Sugar Geek Show.

In this interview, Liz shares plenty of helpful tidbits about running a cake business, but what I found most compelling were her many missteps and consistent persistence along the way. Things often didn’t go the way she hoped or planned, but she still made something great out of it by constantly reinventing herself!

This is Part 2 of Liz’s interview. In this episode, Liz shares beginner tips for starting a cake business, what it was like to compete on (and win) Halloween Wars on the Food Network, and more about how the Sugar Geek Show has grown (and where it’s going).

From Sugar Geek to Online Influencer with Liz Marek – Part 1

With over 300,000 followers, Liz Marek has become very well-known in the cake decorating community! She lives in Beaverton, OR and teaches beginner and advanced bakers how to craft amazing custom-decorated cakes through her online business, The Sugar Geek Show.

Liz began her cake decorating business as a side job just 13 years ago. After running that business from her licensed home kitchen for many years, she started winning cake competitions and making more of a name for herself.

Liz has written books, appeared on television and the Food Network many times, and traveled around the world as a professional speaker. She is a mom to two young children, and she now focuses solely on teaching online through The Sugar Geek Show.

In this interview, Liz shares plenty of helpful tidbits about running a cake business, but what I found most compelling were her many missteps and consistent persistence along the way. Things often didn’t go the way she hoped or planned, but she still made something great out of it by constantly reinventing herself!

In fact, by the end of this episode, you will learn that if things had gone the way that she planned, she almost certainly wouldn’t be where she is today.

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 2

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 2, and you can listen to Part 1 here.

In this second half of the interview, they covered startup advice, the ordering and design process, business partnerships, social media platforms, cake supplies, promotional giveaways, and cake competitions.

Jennifer also explained how she helped changed Kentucky’s cottage law, even though she initially had no intention of spearheading that effort!

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 1

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 1.

In this first half of the interview, they covered their startup journey, online marketing strategies, photography, pricing, delivery, and many stories of their triumphs and near-failures.

Make sure you listen to the end to hear the “beach cake” story, which led Emily and I to agree that Jennifer is a veritable “crazy cake lady”!