Anthony Rosemond, along with his wife Yami, live in Phelan, CA and sell French macarons online with their bakery, Pastreez.
Back in 2017, Anthony and Yami wanted to move from France to California, and they applied for an investor visa to do it. However, they only had three months to prove that they had a successful business on their hands!
As graduates of Le Cordon Bleu culinary school in Paris, and they started by selling French pastries at farmers markets in Southern California, and quickly learned that they should focus on macarons.
From there they transitioned to selling macarons online and delivering them nationwide, and eventually built their own commercial kitchen. Now they sell hundreds of macarons each day, and they have amassed 113,000 Instagram followers!
While Yami has focused on the baking and production side of the bakery, Anthony has focused on the business and marketing side of things. He has become an expert in ecommerce, SEO, email marketing, social media, etc.
In this episode, you will learn their formula for success, which involves listening to customers, creating a great customer experience, constantly trying new things, and focusing on what’s working well.
Daniela Zographos lives in Anderson, SC and sells custom-decorated and custom-sculpted cake pops with her cottage food business, Yumsies Cake Pops.
But Daniela hasn’t always made cake pops. In fact, when she started her business in 2013, she had never made a cake pop in her life!
Daniela used to run a typical home bakery, selling custom cakes, custom cookies, etc etc. But now, Daniela ONLY sells cake pops. That’s it.
She simplified her business model to make it easier to be a stay-at-home mom, but niching down to just cake pops had a surprise side-benefit: it made her business more successful!
She now has a thriving business with 3k Instagram followers. And because she has full-time mom duties during the day, she does most of her baking at night after her kids go to bed.
Daniela shares a ton of info in this episode. She shares the surprising way she found customers when she moved to a new area, the surprising way she makes her cake pops, the surprising way she offers pickup outside of her home, and the surprising way she gets almost all of her ingredients for free!
And if all that weren’t surprising enough, she also managed to start development of her city’s first shared commercial kitchen space. How she finds the time to do it all, we will never know!
When Yuliya Childers moved from Ukraine to the United States, she lost one of the most fundamental staples from her homeland: good bread.
Yuliya is a classically-trained pianist, but when she started making the sourdough bread from her childhood, she found that others wanted a slice as well.
She now lives in Prattville, AL and has fully shifted from a musical career to running her home artisan bread business, Wild Yeast Kitchen.
Yuliya’s story is one of passion, dedication, and plain hard work. Every single Friday, she works for 24+ hours straight to prepare a couple hundred loaves and pastries for her Saturday market.
She also runs a bread subscription service, with many customers getting her delicious items every single week. And she does all of this bread making from one regular home oven!
Yuliya shares some amazing stories in this episode, including her immigration story, the time she brought a customer to tears, and how she sold bread for many years to pay for bread school.
Nicole Barry is a classically-trained French pastry chef and an expert macaron maker. But after working long hours in 5-star hotels and restaurants, Nicole and her husband started a family, and she wanted to stay at home with the kids.
In 2016, Nicole started Bake Toujours, a cottage food business in Pasadena, CA which allowed her to take her skills to the farmers market. She built a customer base and generated a decent side income, even though she could only work 3 hours per day while her kids were in school.
Nicole’s macarons really stand out. Her Instagram feed showcases so many different flavors, color swirls, decorations, and custom shapes: unicorns, rainbows, strawberries, foxes, flowers, and even Eeyore!
In 2019, she took her skills to YouTube, where she posts amazingly high-quality videos and tutorials. Within a year, she accrued over 10k subscribers, with over 150k views on her most popular video!
Nicole now lives in Portland, OR, and she has put her cottage food business on hold while she focuses on her growing YouTube audience.
In this episode, Nicole shares many tips on making and selling macarons, as well as her transition from prestigious restaurants to farmers markets to YouTube.