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Launch your home bakery business in Wisconsin, legally!

Is the aroma of sweet victory coming from the ovens of Wisconsin wafting your way? Here in our state we can finally – legally – sell homemade, non-hazardous baked goods. Or more specifically, it took over five years, three cottage food bills that never passed and a successful lawsuit so that here in Wisconsin we […]

Why Online Marketplaces Fail

It’s that time of year again: cottage food laws being introduced, home bakers starting CFOs, and some entrepreneurs launching their cottage food marketplaces. As I’ve written before, Forrager was initially intended to be a cottage food marketplace, but now we have abandoned that idea. However, on the face of it, the idea seems to be […]

Feasibility Study: Testing the Market

While you may have a great-tasting product, you still have to test it in the marketplace. It’s one thing if everyone you know loves your muffins — especially, if they’re free. It’s something completely different to see if customers will buy them at two dollars a pop. This process of testing the market for your products is often called a feasibility study; it may take the following route: