Jill’s cottage food business journey is nothing short of remarkable!
Jill Baethge lives in Plano, TX and sells unique chocolate piñata cakes with her cottage food business, Kaboom Chocolaka.
Ever since starting it in 2018, her business has exploded, and she has now created an entire product line for Michaels stores across the nation!
Yes, you read that right. Now anyone can buy her molds from the store and make her chocolate piñatas themselves!
Jill’s success is what so many entrepreneurs dream of. In fact, she can hardly believe it herself. “I just feel like I’m still dreaming,” says Jill.
How did she go from small cottage food business to nationally-recognized brand in just a few short years? That’s what you’ll learn in this two-part interview.
If you haven’t heard it yet, go back to the last episode (Part 1), where Jill shares how she built her chocolate piñata business from the ground up, including the many challenges along the way.
In this episode (Part 2), Jill shares how she created a product line of chocolate piñata molds for Michaels stores across the nation.
2021 is a fresh start in so many ways, but as always, a new year means a new round of cottage food bills!
And what a big round it is! At least one-third of states are actively working on improving their cottage food law this year.
I actually can’t remember a year when there were this many cottage food amendments on the table. It reminds me of nearly a decade ago, when states were busy creating their initial cottage food laws.
In all likelihood, the pandemic, and the resulting surge of interest in cottage foods, is part of the push to improve the laws in many states.
WOW… what a year it has been for our growing cottage food industry!
As I wrote about last year, the pandemic really highlighted the need for people to be able to sell their homemade food.
And in 2021, states responded in a BIG way! This year, more states improved their laws for selling homemade food than in any other year in history.
Daniela Zographos lives in Anderson, SC and sells custom-decorated and custom-sculpted cake pops with her cottage food business, Yumsies Cake Pops.
But Daniela hasn’t always made cake pops. In fact, when she started her business in 2013, she had never made a cake pop in her life!
Daniela used to run a typical home bakery, selling custom cakes, custom cookies, etc etc. But now, Daniela ONLY sells cake pops. That’s it.
She simplified her business model to make it easier to be a stay-at-home mom, but niching down to just cake pops had a surprise side-benefit: it made her business more successful!
She now has a thriving business with 3k Instagram followers. And because she has full-time mom duties during the day, she does most of her baking at night after her kids go to bed.
Daniela shares a ton of info in this episode. She shares the surprising way she found customers when she moved to a new area, the surprising way she makes her cake pops, the surprising way she offers pickup outside of her home, and the surprising way she gets almost all of her ingredients for free!
And if all that weren’t surprising enough, she also managed to start development of her city’s first shared commercial kitchen space. How she finds the time to do it all, we will never know!
Last week, on September 16th, 2021, California’s governor signed AB 1144, a cottage food bill that will improve California’s cottage food law.
It is the last of 17 cottage food initiatives that have passed in 2021 (the most of any year, by far).
This amendment was long overdue, as California had not amended their law since 2013!
But did I ever think I would be the one spearheading CA’s next cottage food law improvement? Definitely not!
In 2011, Kourtney had romantic ideas about starting a pie business and selling at the local farmers market. But life (jobs, family, kids, etc) got in the way and it wasn’t until 2019 that her dream became reality.
Kourtney Rojas lives in Anaheim, CA and sells fruit pies, chess pies, and other pastries with her cottage food business, With Love, From Scratch.
After 8 years of selling pies sporadically to family and friends, she finally decided to turn her pie hobby into a real business. She entered a pie contest, started posting high-quality photos on Instagram, and she’s never looked back!
After only two years, she has amassed over 3,000 followers on Instagram, and she now sells over 100 pies per week!
As a stay-at-home mom, she has learned how to say “no” and turn down opportunities that aren’t a good fit for her.
Having a home business has given Kourtney the freedom to adapt her work life to her family, not the other way around. But she’s also not afraid to admit that finding the right balance between the two is often a struggle.
Although her business journey has required flexibility, patience, and constant learning, Kourtney explains why it has unfolded in exactly the right way.
Anne’s chocolates certainly make an impression! It’s easy to see why her truffles instantly captivate potential customers.
Anne Reist lives in Holladay, UT and sells hand-painted chocolates with her confection business, The Chocolate Palette.
Anne built her business from her home kitchen using Utah’s cottage food law (not their food freedom law), and recently expanded by building a commercial kitchen into her home.
Through mostly word-of-mouth marketing and a very strong brand, she has grown a following of loyal customers fairly quickly!
The Parchmans weren’t trying to start a cottage food business. Back in 2012, little did they know that their small garden of tomatoes and peppers had the seeds for so much potential!
Nathan & Nicole Parchman live in O’Fallon, IL and sell salsa, pickles, and sauces with their business, Nitro Family Foods.
After strong demand from family, friends, and (sometimes) complete strangers, they started selling “Nitro Salsa” at their local farmers market in 2019. And they haven’t looked back since!
Despite working fulltime jobs plus significant side jobs, as well as raising a family, the Parchmans somehow manage to find time to produce and sell over 200 jars of salsa and pickles each week!
In addition to the farmers market, they now also wholesale to stores and are in the process of building their own brick-and-mortar commercial kitchen and storefront.
In this episode, you will learn what makes this dynamic duo so successful!
We often hear the same entrepreneurial advice: Start simple. Start small. Start a side hustle. Don’t throw all your eggs in one basket.
But when Debbie George started her custom decorated cookie business, she threw caution to the wind and took the opposite approach: go big or go home!
Except that Debbie pulled off the rare feat of going big AND going home! At the beginning of 2020, she started her cottage food business, Cookie Mill, from her home kitchen in Gilbert, AZ.
For starters, she bought seemingly every kitchen gadget or appliance available. A cookie oven, industrial mixer, 3D printer, edible printer, silhouette machine, dehydrator, dough sheeter, projector, stainless steel counters/racks, etc… all told, she invested in about $20k of equipment in the first year.
And most notably, she bought this equipment before she even needed it.
And you know what? It worked! In that first year, she sold over 10,000 cookies!
This episode starts off with a crazy story about how she attended Cookie Con, and by the end, you’ll see a consistent trend of how Debbie’s positive mindset allows things to work in her favor.
It’s not just positive thinking though. Debbie is an expert networker, and she shares some great tips on how to network with other businesses.
Unlike most custom cookie makers, Debbie sells mostly to businesses by focusing on a B2B model (business to business), instead of catering to weddings, birthdays, graduations, etc with a more typical B2C model (business to consumer).
Kathy Sing started her caramel corn business 7 years ago, thinking it would just be a fun hobby for about a year or so.
Well, here we are 7 years later, and Kathy’s Kernels in Visalia, CA is definitely not a hobby. Kathy is busier than ever, and she did almost $50k of sales last year!
Kathy’s treats would sell very well at farmers markets and local events, but unlike most cottage food entrepreneurs, she skipped over those and went straight into selling through retail stores.
After just one year, she was already selling in 15 stores!
How did she do it? What does it feel like to make $50k worth of treats from home? Kathy breaks it all down for us in this episode.
Jeremy Davis is no ordinary dad! On top of working a full-time job and helping his kids with their homework, activities, etc, he runs his lucrative custom cake business, Designed By Daddy, from his home in Charlotte, MI.
But that’s not all. Last year, Jeremy went from being a longtime fan of Food Network competitions to actually participating in one, and then winning it! Then he appeared on Good Morning America, and now he will be back on the Food Network in a couple weeks (March 1st, 2021) for another baking contest.
Unlike most people, marketing his business was the easy part. The hard part was learning how to bake and decorate cakes, since his wife did “all the cooking” in their family, and he considered his former self a “horrible artist”.
If you want to learn how to build a strong social media presence, you won’t want to miss this one. Jeremy breaks down Instagram’s algorithm, and also describes how he used local Facebook groups to build a following quickly.
In addition to sharing an effective social media strategy and giving us a behind-the-scenes look at what it’s like to be on the Food Network, Jeremy talked about cake pricing, dealing with customers, and why he thinks men usually don’t decorate cakes!
As a creative writer and published poet, Jennifer Knox was never in it for the money. But when she made $6,000 in one weekend from selling her salt blends, she knew she was on to something!
Jennifer sells unique, preservative-free spice blends with her business, Saltlickers, which she runs from a commercial kitchen in her home in Nevada, IA.
Jennifer’s branding is fearless and unforgettable. Each of her salt or sugar blends have a creative product name like Das Bigfoot, Queen of Tarts, or Herky Perky.
Although her marketing skills spark people’s interest, it’s the products themselves that keep customers coming back again and again.
After using her home kitchen for many years, Jennifer and her husband converted their basement into a commercial kitchen so that they could sell in retail stores and ship their products nationwide.
And in 2020, although Jennifer’s farmers market closed down due to the pandemic, she used email marketing to stay in touch with her fanbase and keep on selling.
In 2013, after many months of breast cancer treatments, Lisa Petrizzi-Geller began experimenting in her home kitchen. She started with cake pops, but quickly expanded to chocolate-covered Oreos and other types of treats. “It was kinda like therapy for me”, Lisa says.
Apparently the therapy worked! Fast forward 8 years later, and now Lisa runs POP Culture, a successful food business in Berkley, MA that is based out of her residential kitchen.
Over the years, Lisa has sold her treats at all kinds of events, from small popups to large corporate events to huge festivals. How huge? One time, she did $8k of sales in a single weekend!
And despite events being cancelled due to the pandemic, 2020 was her busiest year yet. As she put it, “It just kept going. I never got a break.” The year culminated with the craziest of holiday seasons, where she made over 3,000 hot cocoa bombs alone!
In this episode, Lisa shares creative and trendy ideas for treats, tips to prepare for a home kitchen inspection, the dark side of running a cottage food business, and what she’s learned from selling at tons of events and fulfilling countless custom orders.
2020 was not just a year full of changes for the nation and world.
It was also a year which changed the cottage food industry… sometimes for the worse, but mostly for the better.
There were a number of important storylines this year, and surprisingly, many of them were not pandemic-related.
In this year-end recap, I’ll give my take on the major events of 2020 that related to the cottage food industry.
Recently I was asked to briefly describe how COVID-19 has impacted the cottage food industry this year. Here’s what I wrote:
“The pandemic has impacted everyone differently, but it has impacted everyone. Some cottage food businesses have shut down temporarily or permanently, while just as many others have seen their sales skyrocket. More cottage food businesses started this year than any other by far, and overall, the pandemic has caused a huge surge of interest in this industry.”
That’s a very simplified view of what has been a crazy and complex year.
In this post, I’ll dig into some of the major trends and story lines that impacted the cottage food industry in 2020.
It all started with the wrong baking pan. Back in 2014, Nicole Pomije couldn’t find a cookie sheet in her home kitchen, so she made her chocolate chip cookies in a mini muffin tin instead.
And with that, the idea for The Cookie Cups was born: cookies that look like mini cupcakes. Nicole started her business out of her home kitchen in 2015, and she has now expanded into two brick-and-mortar storefronts near Minneapolis, MN.
Although it might seem like Nicole’s unique idea set her up for success, it’s more likely that her many years of marketing, PR, and management experience played a much larger role.
While the cookie-in-cupcake-form is still at the core of her business, Nicole has now expanded well beyond selling cookies. She’s managed to put all kinds of food items into mini cupcake form, such as tacos, mac & cheese, pizza, etc. She now caters events, hosts birthday parties, teaches cooking classes, and has most recently created at-home baking kits in response to the pandemic.
Nicole talks about the importance of sharing your story, managing time, starting simple, building a local following, and constantly being willing to try new things.
Cuban-inspired, vegan, gluten-free, sugar-free, organic, low-carb, allergy-friendly, diet-specific, healthy… Noel’s baked goods are certainly unique!
Noel Martinez runs his highly specialized bakery, Mami’s Bakes, from his home kitchen in Pittsburg, PA.
Noel started baking gluten-free for himself when he was diagnosed with celiac disease 20 years ago. Then he started baking sugar-free and low-carb for his “Mami” (mom), who had diabetes.
After Mami passed away in 2019, Noel finally decided to start selling the baked goods that his family and friends had raved about for years.
He started selling to coworkers, and soon enough, they were keeping him busy with orders every week. They also had no problem paying top dollar ($40 for a coffee cake, anyone?) for his products, even though most of them had no diet-specific needs!
Only 6 months in, Noel is still in the early stages of his business. Despite his consistent sales and enthusiastic customers, there are growing pains as well.
Noel shares a view into the ground floor of a new business, including his process for improving recipes, pricing products, building an email list, attracting raving fans, sourcing ingredients, and finding time to run a side business while working two part-time jobs.
When it comes to creating custom decorated cookies, Tina is very prepared. She owns a plethora of cookie cutters (including over 500 just for Christmas), and amazingly, she is always looking to buy more!
Tina lives in Saginaw, MI and has run her popular cookie business, the Chunky Chicken Cookie Company, for the past three years. Whether she is designing cookies or naming chickens, her creativity shines through.
Tina talks about how she manages to decorate hundreds of cookies each week, as well as pricing, resources, and what she’s learned over the years. She also shares her philosophy about putting life onto cookies to make the world a happier place.
Kevin Martino started his cottage food business, Chef Kev’s Specialty Foods, when California created its cottage food law in 2013. He wholesales flavored peanuts to a number of breweries and hardware stores in Concord, CA, and also sells online.
Kevin was actually one of the first cottage food business owners that I ever met, and it’s cool to see how far he has come with his business over the years.
Kevin talks about what he’s learned through producing and wholesaling spicy peanuts, how he’s grown his business so far, and what he’s planning for in the future. I also share my insight on why an LLC might not be the right fit for him at this point.
For David Kaminer, sourdough bread is a way of life. After graduating from culinary school and spending 15 years working in commercial bakeries and restaurants, he built a pizza oven into his kitchen and opened Raleigh Street Bakery in Denver, CO in 2015.
He now has dozens of customers who show up each week to pick up their near-perfect sourdough baguettes, boules, and batards from his in-home bakery.
After working in a factory that produced 40,000 loaves of bread per day, David appreciates the slower pace of his cottage food business, plus the opportunities it brings to connect with his local community.
David talks about the ins and outs of running a lucrative home bakery, intentionally limiting business to prioritize his family, and why he only sells one type of product: sourdough bread.
Erica Smith, who works for the Institute for Justice, is a major advocate for the cottage food industry. She and her team have worked with dozens of cottage food businesses to spearhead many of the recent cottage food and food freedom law improvements across the country.
I wanted Erica to shed some light on how the coronavirus pandemic is affecting cottage food businesses and what steps people can potentially take to improve their situation.
Many states’ restrictions are preventing cottage food producers from adapting their businesses in a safe way right now, and Erica came to me with the idea that this current situation could actually help spawn some improvements in many states’ laws.
In addition to that, Erica discusses the current law changes (including Wyoming’s greatly improved law), what they have worked on in the past, which states they’re targeting in the future, and why this industry is so important.