This is Part 2 of Sari Kimbell’s interview. If you have heard Part 1 yet, you can listen to it here.
Sari is extremely passionate about helping food entrepreneurs become more successful. After all, that’s her job!
Sari lives in Fort Collins, CO and owns a consulting firm called Food Business Success. She also owns the Fort Collins Winter Farmers Market.
Sari’s credentials are immense! Before starting her consulting business in 2016, Sari worked for Whole Foods as both a Marketing Director and a Local Vendor Success Manager. She’s also managed a shared commercial kitchen, created a wholesale program for an organic farm, helped launch a restaurant, and managed a farmers market.
And now, as part of her Food Business Success coaching program, she runs a successful YouTube channel, podcast, and Facebook group.
Given her background, it comes as no surprise that she has a ton of amazing advice to share in this two-part episode!
In this episode, Sari drop TONS of great advice about growing a food business, including pricing, choosing products, branding, selling wholesale, scaling up, find a commissary kitchen, setting goals, and much more!
Jen Holmer El-Azzi & Danny El-Azzi live in Austin, TX and sell sourdough crackers with their business, The Sourdough Project.
Most food entrepreneurs have to pound the pavement to get stores interested in selling their products. But not Jen & Danny!
Almost from day one, they had wholesalers knocking at their door. Their situation is quite unique, as is their product.
Although they started selling from home under Texas’ cottage food law, they quickly started renting a commercial kitchen to take on wholesale accounts.
Now they have 50+ wholesale accounts, plus sales at farmers markets, and they quit their jobs to focus on the business.
In this episode, you will hear about their growing pains, branding strategies, business partnerships, and what makes their crackers so unique and special.
Sonia Chang never planned to start a food business, but now she has two of them!
Sonia lives in Pasadena, CA and runs a granola cottage food business called Cali Granola (formerly named Chef Sonia’s Granola By The Handful). After successfully selling her granola for a couple years, she purchased and operated My Sweet Cupcake, a popular cupcakery.
She has sold her granola in over two dozen stores and has used a variety of marketing strategies to build her businesses, such as her “leap frog” and “flavor profile” techniques.
Her journey is filled with many unexpected surprises, but every step of the way, her service-based approach and collaborative spirit have carried her forward.