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Bold Branding & Even Bolder Spice Blends with Jennifer Knox

As a creative writer and published poet, Jennifer Knox was never in it for the money. But when she made $6,000 in one weekend from selling her salt blends, she knew she was on to something!

Jennifer sells unique, preservative-free spice blends with her business, Saltlickers, which she runs from a commercial kitchen in her home in Nevada, IA.

Jennifer’s branding is fearless and unforgettable. Each of her salt or sugar blends have a creative product name like Das Bigfoot, Queen of Tarts, or Herky Perky.

Although her marketing skills spark people’s interest, it’s the products themselves that keep customers coming back again and again.

After using her home kitchen for many years, Jennifer and her husband converted their basement into a commercial kitchen so that they could sell in retail stores and ship their products nationwide.

And in 2020, although Jennifer’s farmers market closed down due to the pandemic, she used email marketing to stay in touch with her fanbase and keep on selling.

From Breast Cancer Battle to Busy Baking Biz with Lisa Petrizzi-Geller

In 2013, after many months of breast cancer treatments, Lisa Petrizzi-Geller began experimenting in her home kitchen. She started with cake pops, but quickly expanded to chocolate-covered Oreos and other types of treats. “It was kinda like therapy for me”, Lisa says.

Apparently the therapy worked! Fast forward 8 years later, and now Lisa runs POP Culture, a successful food business in Berkley, MA that is based out of her residential kitchen.

Over the years, Lisa has sold her treats at all kinds of events, from small popups to large corporate events to huge festivals. How huge? One time, she did $8k of sales in a single weekend!

And despite events being cancelled due to the pandemic, 2020 was her busiest year yet. As she put it, “It just kept going. I never got a break.” The year culminated with the craziest of holiday seasons, where she made over 3,000 hot cocoa bombs alone!

In this episode, Lisa shares creative and trendy ideas for treats, tips to prepare for a home kitchen inspection, the dark side of running a cottage food business, and what she’s learned from selling at tons of events and fulfilling countless custom orders.

How To Start An Eco-Friendly & Socially Responsible Cookie Business with Barry Sherman

For Barry Sherman and his life partner, Scott, their cookie business is about a lot more than the cookies!

Since 2018, Barry and Scott have run their eco-friendly and socially-conscious cookie business, Urban Bakers, in Tampa Bay, FL.

Initially they started from home due to Scott being diagnosed with early onset of Parkinson’s Disease, but they quickly expanded to a commercial kitchen.

Their dense quarter-pound cookies are very unique. They come individually-wrapped in compostable bags with compostable labels, and the quality of the ingredients is top-notch. They also come in a variety of flavors, including root beer float, piña colada, and spicy dark chocolate chili.

In addition to operating their business as sustainably as possible, they also give back by donating a portion of each sale to a different charity each month.

Barry talks about the triumphs, challenges, and surprises of running a high-end drop cookie business, and what he’s learned along the way.

13 Years Old and Already In Business

Lauren Inazu isn’t your average 13-year-old girl. When she was 8, she recruited friends to sell and market her lemonade stand, Lauren’s Sweet Treats. In 5th grade, she started a school newspaper. And now, she recently launched a cottage food business.

Lauren lives in St. Louis, MO and sells all sorts of baked goods with her new business, Count It All Joy.

Between school, homework, piano lessons, sports, youth group, clubs, and Bible study, Lauren is somehow finding time to fulfill baking orders. Sometimes she likes to surprise her classmates with that fact: “I think it’s always kind of fun to be like, ‘Oh yeah, I just have to go make four dozen cookies tonight for an order.’ And they’re like, ‘An order?'”

Lauren may be one of the most ambitious and mature 13-year-olds I have ever met, but she is not unique in wanting to make a little dough from her baked goods. Many kids reach out to me to ask if it is legal for them to sell their creations.

In this episode, Lauren shares what she’s learned about legally starting her cottage food business as a 13-year-old, in hopes of inspiring other young entrepreneurs to try it out as well.