Most food businesses go to a lot of effort marketing their products to customers, but not Sari!
Ever since Sari Stevenson opened The Keto Bakery Box in 2018, the demand for her products has been relentless. In that first year, she often had lines of customers waiting at her home to pick up their orders!
She started her business under California’s cottage food law, but she hit the $50,000 sales limit in less than a year, at which point she transitioned from her home kitchen to a commercial kitchen.
She now bakes her products in Costa Mesa, CA and sells most of them through a number of stores in Southern California.
Her secret? She spent many months (and countless test batches) creating keto-friendly baked foods that actually taste great! At the same time, the keto diet was becoming increasingly popular in her area, and nobody else was focused on selling baked goods like hers.
Sari is not only an expert in everything keto, but she is a certified ketogenic living health coach. In this episode, she not only shares her business journey, but also describes some of the common misconceptions of the increasingly popular keto diet trend.
Recently I was asked to briefly describe how COVID-19 has impacted the cottage food industry this year. Here’s what I wrote:
“The pandemic has impacted everyone differently, but it has impacted everyone. Some cottage food businesses have shut down temporarily or permanently, while just as many others have seen their sales skyrocket. More cottage food businesses started this year than any other by far, and overall, the pandemic has caused a huge surge of interest in this industry.”
That’s a very simplified view of what has been a crazy and complex year.
In this post, I’ll dig into some of the major trends and story lines that impacted the cottage food industry in 2020.
Lauren Inazu isn’t your average 13-year-old girl. When she was 8, she recruited friends to sell and market her lemonade stand, Lauren’s Sweet Treats. In 5th grade, she started a school newspaper. And now, she recently launched a cottage food business.
Lauren lives in St. Louis, MO and sells all sorts of baked goods with her new business, Count It All Joy.
Between school, homework, piano lessons, sports, youth group, clubs, and Bible study, Lauren is somehow finding time to fulfill baking orders. Sometimes she likes to surprise her classmates with that fact: “I think it’s always kind of fun to be like, ‘Oh yeah, I just have to go make four dozen cookies tonight for an order.’ And they’re like, ‘An order?'”
Lauren may be one of the most ambitious and mature 13-year-olds I have ever met, but she is not unique in wanting to make a little dough from her baked goods. Many kids reach out to me to ask if it is legal for them to sell their creations.
In this episode, Lauren shares what she’s learned about legally starting her cottage food business as a 13-year-old, in hopes of inspiring other young entrepreneurs to try it out as well.
Is the aroma of sweet victory coming from the ovens of Wisconsin wafting your way? Here in our state we can finally – legally – sell homemade, non-hazardous baked goods. Or more specifically, it took over five years, three cottage food bills that never passed and a successful lawsuit so that here in Wisconsin we… [read more]
In most states, you can only sell certain types of homemade food. Most cottage food laws only allow nonperishable food items, but some states allow almost all types of food, while other states are very restrictive. Learn about what types of homemade food products you can sell under your cottage food law.
Live in a state with no cottage food law? Get one passed. If your state law is limited, you’ll need to amend an existing cottage food law. Here’s how.