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From Home Kitchen to Pie Shop in Under 2 Years with Diana Shockley

Have you ever dreamed of opening a brick and mortar bakery someday?

So did Diana, the owner of I Love Pie in Carmichael, CA. But she never thought her dream would come true so soon!

After selling at the farmers market for a year and a half, her pie business grew so much that she expanded into her own commercial kitchen and storefront. And now, just 6 months later, she is planning to open a second location!

On paper, it looked like a recipe for failure: selling a common food item (regular fruit pies) in a highly competitive and health-conscious market, all while juggling a full-time job.

So how did she do it? Why was she so successful? Ultimately, you will see that it wasn’t the product, or the market, but rather, Diana herself, that made all the difference.

Crabill Candy

This family recipe has passed down from my grandfather, and it is made with high-quality ingredients like Guittard chocolate, Tillamook butter, and pure vanilla extract. I sell my fudge seasonally around the holidays. Due to California’s cottage food law restrictions, I can only  sell my fudge locally to those in the Sacramento area. I live […]

Ela’s Sweet Treats

Licensed HOME BASED bakery specializing in custom, MADE TO ORDER treats delivered to your event location. Please call to discuss your event.  Everything is made to order close to your event date. We do not have stock on hand for daily sales. We make cupcake, cake pops, custom cookies and cakes. Cupcakes, cookies and cake […]

Shepherd’s Table

Shepherd’s Table is a Sacramento based Catering business. We specialize in making locally grown foods more accessible to everybody, at a fraction of the price of fast food and grocery stores. This promotes fresher food and a way to help your local economy. We Cater to many different needs, such as Birthday Parties, to Weddings […]