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Selling Custom Macarons From Home with Nicole Barry

Nicole Barry is a classically-trained French pastry chef and an expert macaron maker. But after working long hours in 5-star hotels and restaurants, Nicole and her husband started a family, and she wanted to stay at home with the kids.

In 2016, Nicole started Bake Toujours, a cottage food business in Pasadena, CA which allowed her to take her skills to the farmers market. She built a customer base and generated a decent side income, even though she could only work 3 hours per day while her kids were in school.

Nicole’s macarons really stand out. Her Instagram feed showcases so many different flavors, color swirls, decorations, and custom shapes: unicorns, rainbows, strawberries, foxes, flowers, and even Eeyore!

In 2019, she took her skills to YouTube, where she posts amazingly high-quality videos and tutorials. Within a year, she accrued over 10k subscribers, with over 150k views on her most popular video!

Nicole now lives in Portland, OR, and she has put her cottage food business on hold while she focuses on her growing YouTube audience.

In this episode, Nicole shares many tips on making and selling macarons, as well as her transition from prestigious restaurants to farmers markets to YouTube.

Wholesale Strategies That Work with Sonia Chang

Sonia Chang never planned to start a food business, but now she has two of them!

Sonia lives in Pasadena, CA and runs a granola cottage food business called Cali Granola (formerly named Chef Sonia’s Granola By The Handful). After successfully selling her granola for a couple years, she purchased and operated My Sweet Cupcake, a popular cupcakery.

She has sold her granola in over two dozen stores and has used a variety of marketing strategies to build her businesses, such as her “leap frog” and “flavor profile” techniques.

Her journey is filled with many unexpected surprises, but every step of the way, her service-based approach and collaborative spirit have carried her forward.

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