I’m running a concession stand at a local craft bizarre this month. It’s my first attempt at something along the lines of public food service. Just wondering if anyone has any ideas or tips on what to do (or NOT to do). Also, I’m renting a table to sell baked goods….which all comply with the Alaska Cottage Food Laws. Any advice or things I should know about that?
Obviously that greatly depends on what you’re selling and what the market is like. I think the best advice is to seek out other vendors (in advance) who have sold there in the past, and ask them what mistakes they made, how much they prepare, how much they usually sell, etc. It might take some legwork but it can save you a lot of time and money.
Often people over-prepare for their first event. They try to get signage and a tent to look professional, and then want to make sure they bring enough food. It isn’t uncommon for people to sell less than half of what they bring when they over-prepare.
Since this is your first event, remember that you’re still in the testing phase. You don’t know what people will buy until you test it. I think it’s good to try a few different items (but not too many) and see what catches people’s attention. Usually new sellers are surprised by buyer’s behavior. Plan on selling out early and making your money back from your fees and ingredients. If you break-even on the event, it is a success and you’ll be in a much better position for the next one.
I hope it’s an indoor event!