Skip to main content

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 2

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 2, and you can listen to Part 1 here.

In this second half of the interview, they covered startup advice, the ordering and design process, business partnerships, social media platforms, cake supplies, promotional giveaways, and cake competitions.

Jennifer also explained how she helped changed Kentucky’s cottage law, even though she initially had no intention of spearheading that effort!

Marketing Cake Art with Jennifer Lopez & Emily Blattel – Part 1

Over the past decade, Jennifer Lopez and Emily Blattel have sold dozens of custom cakes that run the gamut from elegant buttercream cakes to realistic cake sculptures. The results are always exceptional, and sometimes they are nearly unbelievable!

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Because they are both amazing cake decorators, I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts. This is Part 1.

In this first half of the interview, they covered their startup journey, online marketing strategies, photography, pricing, delivery, and many stories of their triumphs and near-failures.

Make sure you listen to the end to hear the “beach cake” story, which led Emily and I to agree that Jennifer is a veritable “crazy cake lady”!

Wyoming

Wyoming has the best cottage food and food freedom law in the United States. They passed the Wyoming Food Freedom Act in 2015 (HB 56), making them the first state to eliminate most regulations on local homemade food sales. Unlike most states, Wyoming residents can sell ANY kind of food, as long as it does […]

Oklahoma

The Home Bakery Act of 2013 (HB 1094), which was amended in 2017 (SB 508), is one of the most restrictive cottage food laws in the United States. Producers can only sell certain types of baked goods, and sales are limited to $20,000 per year. However, unlike most cottage food laws, this law does allow some […]

Illinois Home Kitchen Operation

In 2014, Illinois passed an amendment to their previous “cottage food operations” law, which allows “home kitchen operations” (PA 098-0643 aka HB 5354). This specialized law is only for bakers, and unfortunately, it is not available in many counties across the state. Before anyone can use this law, their county must create an ordinance to allow it, […]

Selling Homemade Desserts for 17 Years with Lauren Cortesi

What is it like to run a home bakery for 17 years? That is what Lauren Cortesi shares with us on this episode.

Lauren lives in Pennsylvania and started Bella’s Desserts in 2003. In addition to running her cottage food business, she occasionally teaches classes on starting a home baking business.

Lauren talks about the ups and downs of being a home baker, how a famous baker transformed her business, and why she has never wanted to open a brick and mortar bakery.