Hi there,

Pop quiz time! What do you see in the below photo?


If you don't see the photo, click here

Here are your choices:
A. Breakfast sandwich
B. Bagel with egg, bacon, & cheese
C. Cake

If you guessed A or B -- sorry, guess again!

That's right... the correct answer is C: it's a cake!

Don't believe me? Watch this video.

On this week's podcast episode, I interviewed the creator of this cake, Jennifer Lopez, as well as her partner-in-crime, Emily Blattel.

This dynamic duo runs The Cake Mom & Co. from their homes in Paducah, KY and Scott City, MO.

Both are amazing cake decorators, so I thought this interview would be focused solely on cake artistry.

But they ended up touching on so many facets of running a cake business that I had to split this episode into two parts! You can listen to Part 1 today, and I'll publish Part 2 in a couple of weeks.

In this first half of the interview, they covered their startup journey, online marketing strategies, photography, pricing, delivery, and many stories of their triumphs and near-failures.

Make sure you listen to the end to hear the "beach cake" story, which proves that Jennifer is a veritable "crazy cake lady"! :)

Listen to Episode 15: Marketing Cake Art with Jennifer Lopez & Emily Blattel - Part 1


Until next week,
David