Hi there,

Remember, you only have a week left to get free food safety training from ServSafe.

I was blown away by the response to my email marketing workshop last week, with over 200 people signing up!

Here's one key takeaway from the workshop that I wanted to highlight:

The coronavirus pandemic has closed many local markets, resulting in cottage food businesses being unable to reach their customers.

The solution is to have an email list, so you can always communicate with your followers. But sometimes it's hard to ask for a customer's email address at a local market.

If that sounds like you, then when your markets do start up again, talk with your customers and tell them how you wished you had their email address during the lockdown, so you could keep in touch with them.

They will almost certainly want to support you, and will not only give you their email address, but will appreciate when you send messages to them!

In case you missed it, you can sign up here to get the workshop replay.

And speaking of missing things, with all of the workshop activity last week, you may have missed my podcast episode with Erica Smith, where she talked about some options for dealing with the pandemic.

Erica also discussed Wyoming's new law, which is now officially signed by the governor, and will go into effect on July 1st. I will talk more about it then, but simply put, it is setting a new bar for what a cottage food law can be!

David