Hi there,
Back in
Episode 51, I shared the most common traits of successful cottage food entrepreneurs.
And in one of those traits, I said that for a lot of my podcast guests, "generally speaking, they love going to events. They love going to farmer’s markets."
Well, that's definitely not the case with
my podcast guest this week! (or at least, it didn't use to be)
She spent well over a decade working in the "back of the house" in top-end restaurants.
So when she started selling at her first farmers market, it was a bit of a shock.
She didn't know how to talk to customers. She didn't know how to sell.
But guess what? Her business blossomed anyway. She now has one of the most significant Iranian bakeries in the country.
Instead of shying away from her first market, she viewed it as her personal training program.
Over time, she learned what customers wanted and needed, and used that, combined with her authentic passion for her products, to drive her business forward.
If you're an introvert like me, or wish you could just focus on producing products instead of having to convince people to buy them, then this is a good episode for you!
Listen to Episode 70: Preserving A Culture By Selling Bread with Sahar ShomaliUntil next week,
David