Hi there,

Some people try starting a cottage food business (my former self included) and just hope that people will buy. But not Patricia!

My latest podcast guest, Patricia Bedford of Pflugerville, TX, has run Suga's Cakery for the past few years, and has been so successful selling cakes and cupcakes that she is expanding to a food truck later this month.

To fund her food truck venture, she launched a Kickstarter campaign that raised over $17,000!

Formerly a full-time engineer for a decade, Patricia completely changed course by opening her home bakery.

Although Patricia calls her creations "pretty basic", they are delicious enough to have garnered an average of 4.9 stars over the course of 150 Google reviews.

When it comes to marketing, Patricia knows her stuff. In this episode, you will hear about the online marketing and SEO strategies she has used in the past few years to become one of the top-ranked bakeries in her area. She also explains why making money through Kickstarter is not as easy as creating a campaign and hoping people will donate!

Listen to Episode 14: Engineering A Successful Home Cakery and Food Truck with Patricia Bedford

Until next week,

David

P.S. Due to a poor internet connection, Patricia's audio quality wasn't the best in this episode. I think it's pretty clear overall, but if you struggle understanding any part of it, there is a transcript on the episode page on Forrager. These transcripts are auto-generated by a computer, so they're not the best, but I do quickly check them to make sure the words are accurate.