Hi there,
This time, I'm pretty sure
this is a record for a podcast guest!A few months ago,
I wrote about
Delaney's amazingly consistent $2k market days, given that $1k days are relatively rare.
So imagine my surprise when
Davia shared that
she almost always surpasses $2k, and sometimes surpasses $3k in a day!And this was
all within her first year of business. In fact, the
lowest amount she's sold is $1,500 (both on her first market ever, and on rainy days).
What!? How is that even possible?
And what makes it all the more interesting is
how similar* Davia's business is to my last guest, Elena, who talked about how slowly her business has grown and the struggles she's faced to acquire consistent customers.
They make very similar items, so what's the difference? I think the biggest one is that Davia lives in an urban area with tons of people and diversity, and Elena doesn't. Both are passionate about selling European baked goods, but Davia simply has far more people in her area that are interested in baked goods like hers.
And that's why,
although things like products and passion and pricing are important, it's the people you serve that ultimately determine your success. The easier it is to find people who align with your products, passion, and pricing, the easier it will be to build a cottage food business.
Which isn't to say that Davia was merely lucky to be in a community that wanted her products. She also did a lot of things that greatly contributed to her success. Which is why
you should listen to her episode!Listen to Episode 138: Davia Delgado with Raven Cakes BakeryForraging ahead,
David
* It was a complete coincidence that I interviewed them in the same week. That was not planned!