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  • Jon Flores posted an update in the group California 10 years ago

    Hey everyone! I’m new to Forrager but have been a CFO owner for about 6 months now. I’m working to build my customer base and wanted to see if anyone could give some advice. My company, Lush Cupcake Creations, is working to reestablish itself in the community with a more specified audience (business owners) to coincide with the labor intensive nature of cupcake sales. We currently utilize Facebook, Instagram and Buffer to manage our accounts (a recent incorporation that I’d highly recommend if you have a strong Facebook fan base). Any help is appreciated and if you own a CFO please give us your company’s name so we can follow.

    • I’ve heard that the utility of Facebook is now pretty limited due to their paywall restrictions. I’ve heard that Yelp is pretty good at reaching out. However, since it sounds like you’re trying to sell to businesses, I don’t think there’s going to be any replacement for cold calling and tons of effort.

      I see you’re in Santa Barbara. Isn’t there a market around there for cottage foods? I think it started at the beginning of 2013 (when the cottage food law started), but I’m not sure if it’s still running.

      • Well I’m not really in Santa Barbara. I’m about an hour north of there. The big advantage of being in this area us the heavy support for small local business. Coming from the thousand oaks area I was shocked to see suck a huge town with Vertu little corporate exposure across multiple industries. We plan to market ourselves addy the local mall, a few corporate locations and some of the agricultural warehouses. Basically where we could land large orders with little commute.