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Mallow & Hop Blog

It isn’t often that I write a blog post about… another blog post. Actually, it’s never happened before, but when I started reading some of Karen’s posts on Mallow & Hop’s blog, I was impressed. It wasn’t just one blog post of hers, but rather multiple posts that seem like they could be useful to other CFOs, and that’s why I share them here.

Here are some of the things that I think help Karen’s blog stand out:

  • She doesn’t hide anything. There is self-revelation up the wazoo in her writing, and the result is a very real look into her entrepreneurial spirit.
  • She can offer perspective. She moved from starting a commercial food business in NYC to starting a cottage food operation in Los Angeles. Her experience in very diverse environments, in addition to her mild opposition to some LA food trends, leads to some compelling narrative.
  • She prioritizes creativity over profit. Most CFOs will focus their efforts on areas with sufficient market demand (the “smart” business decision), but I think she finds that boring. Therefore, she is trying to sell a very uncommon item (flavored marshmallows) in health-conscious SoCal and convince people that they should want them. It’s an interesting look into the world of someone trying to create a new product for a new (undeveloped) market.

Here are my favorite blog posts of hers:

Karen’s blog isn’t very big (yet), but I hope you enjoy it as much as I did!


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